Comments on: Survey: Most Super Bowl Viewers Tune in for the Commercials http://blog.nielsen.com/nielsenwire/consumer/survey-most-super-bowl-viewers-tune-in-for-the-commercials/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: An Early Look at Some Super Bowl Auto Ads - Wheels Blog - NYTimes.com http://blog.nielsen.com/nielsenwire/consumer/survey-most-super-bowl-viewers-tune-in-for-the-commercials/comment-page-1/#comment-22679 An Early Look at Some Super Bowl Auto Ads - Wheels Blog - NYTimes.com Fri, 05 Feb 2010 20:34:12 +0000 http://blog.nielsen.com/nielsenwire/?p=19434#comment-22679 [...] recent survey by the research firm Nielsen Homescan confirmed what many of us have long suspected: many people enjoy the Super Bowl television ads more [...] [...] recent survey by the research firm Nielsen Homescan confirmed what many of us have long suspected: many people enjoy the Super Bowl television ads more [...]

]]> By: hippychick http://blog.nielsen.com/nielsenwire/consumer/survey-most-super-bowl-viewers-tune-in-for-the-commercials/comment-page-1/#comment-22037 hippychick Sun, 24 Jan 2010 01:23:44 +0000 http://blog.nielsen.com/nielsenwire/?p=19434#comment-22037 The super bowl is the only time i want to watch commercials. The super bowl is the only time i want to watch commercials.

]]> By: greg strauss http://blog.nielsen.com/nielsenwire/consumer/survey-most-super-bowl-viewers-tune-in-for-the-commercials/comment-page-1/#comment-21870 greg strauss Wed, 20 Jan 2010 19:14:35 +0000 http://blog.nielsen.com/nielsenwire/?p=19434#comment-21870 Is it really ad fatique or is it the social usage of adult beverages that impacts recall and focus? Is it really ad fatique or is it the social usage of adult beverages that impacts recall and focus?

]]> By: keith stoeckeler http://blog.nielsen.com/nielsenwire/consumer/survey-most-super-bowl-viewers-tune-in-for-the-commercials/comment-page-1/#comment-21867 keith stoeckeler Wed, 20 Jan 2010 18:31:54 +0000 http://blog.nielsen.com/nielsenwire/?p=19434#comment-21867 "% of spot recall by quarter" decreases as "consumption of beer per quarter" increases “% of spot recall by quarter” decreases as “consumption of beer per quarter” increases

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