http://blog.nielsen.com/nielsenwire/consumer/special-how-nielsen-prepared-for-the-digital-transition/ Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 16:43:48 -0500 http://wordpress.org/?v=2.8.5 hourly 1 http://blog.nielsen.com/nielsenwire/consumer/special-how-nielsen-prepared-for-the-digital-transition/comment-page-1/#comment-4844 House Votes No on Digital Delay | BLACK ENTERPRISE Wed, 28 Jan 2009 23:20:30 +0000 http://blog.nielsen.com/nielsenwire/?p=7425#comment-4844 [...] The 258-168 vote failed to garner the two-thirds support needed for passage,meaning the transition will take place as planned. This presents a new hurdle for the Obama administration and key Democrats who wanted time to whip the converter box coupon program into shape. More than 6.5 million households are unprepared for the switch, according to Nielsen. [...] [...] The 258-168 vote failed to garner the two-thirds support needed for passage,meaning the transition will take place as planned. This presents a new hurdle for the Obama administration and key Democrats who wanted time to whip the converter box coupon program into shape. More than 6.5 million households are unprepared for the switch, according to Nielsen. [...]

]]> http://blog.nielsen.com/nielsenwire/consumer/special-how-nielsen-prepared-for-the-digital-transition/comment-page-1/#comment-4838 Senate Votes to Postpone Digital TV Transition | BLACK ENTERPRISE Wed, 28 Jan 2009 13:59:52 +0000 http://blog.nielsen.com/nielsenwire/?p=7425#comment-4838 [...] The delay would give the Obama administration time to shore up the converter box program. To ready Americans for the change, the federal government made $40 coupons available to residents for the purchase of a converter, usually priced from $40 to $80. These coupons help cover the costs of set-top converter boxes that allow older TVs hooked up to antennas to receive the new digital signals. There a now more than two million coupon requests on the waiting lists. Furthermore, as of January more than 6.5 million households or 5.7% of all homes were not ready for the switch, according to Nielsen. [...] [...] The delay would give the Obama administration time to shore up the converter box program. To ready Americans for the change, the federal government made $40 coupons available to residents for the purchase of a converter, usually priced from $40 to $80. These coupons help cover the costs of set-top converter boxes that allow older TVs hooked up to antennas to receive the new digital signals. There a now more than two million coupon requests on the waiting lists. Furthermore, as of January more than 6.5 million households or 5.7% of all homes were not ready for the switch, according to Nielsen. [...]

]]> http://blog.nielsen.com/nielsenwire/consumer/special-how-nielsen-prepared-for-the-digital-transition/comment-page-1/#comment-4747 NicS Fri, 23 Jan 2009 15:36:19 +0000 http://blog.nielsen.com/nielsenwire/?p=7425#comment-4747 This report is tiring. We're talking about 5.7% of the poorest of the poor. Nielsen started taking notes two years ago, when the Gov. mandated four years ago. We will never get to 100% viewership in America. WE DO NOT NEED ANOTHER DELAY- It's time to flip the switch and join the 21st century. This report is tiring. We’re talking about 5.7% of the poorest of the poor. Nielsen started taking notes two years ago, when the Gov. mandated four years ago. We will never get to 100% viewership in America. WE DO NOT NEED ANOTHER DELAY- It’s time to flip the switch and join the 21st century.

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