Comments on: Shopper Management is on the Rise http://blog.nielsen.com/nielsenwire/consumer/shopper-management-is-on-the-rise/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Venkat http://blog.nielsen.com/nielsenwire/consumer/shopper-management-is-on-the-rise/comment-page-1/#comment-9760 Venkat Tue, 23 Jun 2009 13:57:39 +0000 http://blog.nielsen.com/nielsenwire/?p=11730#comment-9760 I kinda have a different opinion from what is stated - in some ways, being bombarded with too much choice is exactly what leads to customer loyalty! Too much choice leads to confusion as well as time & effort of decision making, which in turn leads a consumer to run to the "safe decision" - the brand and channel they trust most! So, in many ways, I would say that this is actually a very good time for brands and channels to gain the consumer's trust and hence, a share of their wallets:) Venkat I kinda have a different opinion from what is stated – in some ways, being bombarded with too much choice is exactly what leads to customer loyalty! Too much choice leads to confusion as well as time & effort of decision making, which in turn leads a consumer to run to the “safe decision” – the brand and channel they trust most!
So, in many ways, I would say that this is actually a very good time for brands and channels to gain the consumer’s trust and hence, a share of their wallets:)

Venkat

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