On Friday, November 13, Nielsen’s Melissa Davies, Research Director, Healthcare, Online division, will present testimony at an FDA hearing surrounding the pharmaceutical industry and regulations surrounding social media. The presentation is in conjunction with the Word Of Mouth Marketing Association (WOMMA). Prior to the testimony, Davies spoke with Nielsen’s Pete Blackshaw about the risks, opportunities and key regulatory issues surrounding pharma and social media.

• Download a healthcare-focused whitepaper authored by Melissa Davies: Listening to Consumers 101, How Marketers Can Leverage Consumer-Generated Media