November 12, 2009
On Friday, November 13, Nielsen’s Melissa Davies, Research Director, Healthcare, Online division, will present testimony at an FDA hearing surrounding the pharmaceutical industry and regulations surrounding social media. The presentation is in conjunction with the Word Of Mouth Marketing Association (WOMMA). Prior to the testimony, Davies spoke with Nielsen’s Pete Blackshaw about the risks, opportunities and key regulatory issues surrounding pharma and social media.
- Download a healthcare-focused whitepaper authored by Melissa Davies: Listening to Consumers 101, How Marketers Can Leverage Consumer-Generated Media
For more: Contact The Nielsen Company or read about our global consumer & media expertise.
Tags: FDA, healthcare, internet, Meslissa Davies, online buzz, online communities, Pete Blackshaw, pharma, podcast, policy, social media, trust, word of mouth
[...] Nielsen Podcast: The FDA, Pharma and Social Media (ft. Melissa Davies) [...]
[...] Nielsen Podcast: The FDA, Pharma and Social Media (ft. Melissa Davies) [...]
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