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Nielsen at NewTeeVee: Keeping an Eye on Extended Screens

November 13, 2009

On November 12, at the NewTeeVee Live event, Brian Fuhrer, SVP and Media Program Leader at The Nielsen Company, weighed in on the need to measure audiences and engagement across TV, the web, mobile devices and more. Learn more about Nielsen’s cross-screen initiatives.

Video from: NewTeeVee

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  • Shana De Jesus

    I think the extended screen will be something good in the near future. I think that right now computers and television are working as an extended screen. The gentleman who was making the presentation should have shouwed how the extended screen work.

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