The latest from Nielsen’s Video Game Tracking service, shows Activision’s highly-anticipated first-person shooter Modern Warfare 2 benefits substantially from association with its multi-platinum parent franchise Call of Duty. While the title of the game was simply Modern Warfare 2 through early July, Activision recently decided to ensure gamers recognized the November-bound title as a true sequel to 2007’s hit Call of Duty 4: Modern Warfare by including the Call of Duty prefix in the game title.
By comparing consumer response from Video Game Tracking before and after the name change, key metrics such as aided awareness, definite purchase interest and total positive purchase interest jumped once Modern Warfare 2 was re-branded as Call of Duty: Modern Warfare 2.
| Video game tracking metric | Tracked as Modern Warfare 2 Week of July 6 |
Tracked as Call of Duty: Modern Warfare 2 Week of July 13 |
% Change |
|---|---|---|---|
| Aided Awareness | 34% | 66% | +94% |
| Definite Interest in Purchasing | 14% | 23% | +64% |
| Total Positive Interest in Purchasing | 26% | 43% | +65% |
| Source: The Nielsen Company | |||
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[...] the association of Infinity Ward’s work with Activision’s recognizable franchise.Three different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and “Total Positive Interest in [...]
[...] the association of Infinity Ward’s work with Activision’s recognizable franchise.Three different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and “Total Positive Interest in [...]
[...] the association of Infinity Ward’s work with Activision’s recognizable franchise.Three different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and “Total Positive Interest in [...]
[...] the association of Infinity Ward’s work with Activision’s recognizable franchise.Three different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and “Total Positive Interest in [...]
[...] different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and [...]
[...] different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and [...]
[...] different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and [...]
[...] different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and [...]
[...] the association of Infinity Ward’s work with Activision’s recognizable franchise.Three different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and “Total Positive Interest in [...]
[...] different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and [...]
[...] different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and [...]
[...] different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and [...]
[...] different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and [...]
[...] to research by Nielsen, the reinstatement of the Call of Duty brand to Modern Warfare 2 had increased consumer awareness [...]
[...] Link [...]
[...] by a 20% drop in consumer brand awareness, the latest data from Nielsen’s Video Game Tracking service now shows that key metrics such as aided awareness [...]
[...] looks like the Call of Duty rebranding has had its desired effect, with Nielsen’s Video Game Tracking bods showing that interest in Modern Warfare 2 has spiked considerably ever since evil publisher [...]
[...] looks like the Call of Duty rebranding has had its desired effect, with Nielsen’s Video Game Tracking bods showing that interest in Modern Warfare 2 has spiked considerably ever since evil publisher [...]
[...] looks like the Call of Duty rebranding has had its desired effect, with Nielsen’s Video Game Tracking bods showing that interest in Modern Warfare 2 has spiked considerably ever since evil publisher [...]
[...] Source: The Nielsen Company [...]
[...] different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and [...]
[...] Name Change is Game Changer for Modern Warfare 2 | Nielsen Wire anticipated first-person shooter Modern Warfare 2 benefits substantially from association with its multi-platinum parent franchise Call of Duty. While the title of the game was [...]
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