Comments on: Maximizing Super Bowl Advertising ROI in a Paid Vs. Earned Media Environment

By: Should social media be paid for? IAB and WOM UK say yes… « WOM UK

Should social media be paid for? IAB and WOM UK say yes… « WOM UK — Tue, 08 Dec 2009 12:19:48 +0000

[...] The votes came down on the side of ‘for’, but the atmosphere was lighthearted as both sides acknowledged that valuing one did not exclude the importance of the other, and that a mix of paid stimulation and inspired independent WOM and listening is best. For an idea of how an integrated view can look, it’s worth reading Neilsen’s Pete Blackshaw on Maximizing Super Bowl Advertising ROI in a Paid Vs. Earned Media Environment. [...]

By: The Ultimate Marketing Ecosystem: What Marketers Need To Know About the Super Bowl « Randall Beard’s Blog

Mon, 23 Nov 2009 12:17:07 +0000

[...] a recent Nielsen Wire post, Pete Blackshaw, EVP Nielsen Digital Strategic Services, and I discussed how the Super Bowl is [...]

By: Data Debate Swirls In Washington; ComScore Releases October Figures; Collective Talks AMP Platform

Fri, 20 Nov 2009 12:41:49 +0000

[...] Nielsen EVPs Pete Blackshaw and Randall Beard co-author a recent post on the Nielsen blog and look at how paid media and (2009 buzz word of the year candidate) earned media can work together saying, "An engaging, even participatory Pepsi game spot, for instance, might trigger a site visit, a Google search, a tweet, retweet, fan-page sign-up, or DVR rewind." Read the blog post. [...]