Comments on: Don’t Believe Everything Consumers Tell You – Listen to What They Say in How They Buy! http://blog.nielsen.com/nielsenwire/consumer/listening-to-consumers/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Todd Hale http://blog.nielsen.com/nielsenwire/consumer/listening-to-consumers/comment-page-1/#comment-11138 Todd Hale Tue, 28 Jul 2009 12:43:38 +0000 http://blog.nielsen.com/nielsenwire/?p=13882#comment-11138 Tony: we certainly have the content to conduct this type of analysis, but that kind of a deep dive is probably better suited for our account teams to address with their clients. As a consumer, my family has made a complete switch to Costco's Kirkland line of toilet tissue; we tend to switch between Kraft, Sargento and Kroger sliced and shredded cheeses; we never venture into private label soft drinks. Tony: we certainly have the content to conduct this type of analysis, but that kind of a deep dive is probably better suited for our account teams to address with their clients. As a consumer, my family has made a complete switch to Costco’s Kirkland line of toilet tissue; we tend to switch between Kraft, Sargento and Kroger sliced and shredded cheeses; we never venture into private label soft drinks.

]]> By: Tony Horvath http://blog.nielsen.com/nielsenwire/consumer/listening-to-consumers/comment-page-1/#comment-11123 Tony Horvath Mon, 27 Jul 2009 17:38:46 +0000 http://blog.nielsen.com/nielsenwire/?p=13882#comment-11123 These are very helpful insights. You conclusion; "affluent consumers are speaking through their buying habits, and brands are still their preferred choice." is good news for manufactures. Can you take this one step further and identify if there is even more of a skew to leading (#1 brands)among the affluent? In other words are the mid-tier brands more interchangeable with Private Labels than category leaders for this group? These are very helpful insights. You conclusion; “affluent consumers are speaking through their buying habits, and brands are still their preferred choice.” is good news for manufactures. Can you take this one step further and identify if there is even more of a skew to leading (#1 brands)among the affluent?

In other words are the mid-tier brands more interchangeable with Private Labels than category leaders for this group?

]]> By: Affluent Households & Private Brand :: MY private brand http://blog.nielsen.com/nielsenwire/consumer/listening-to-consumers/comment-page-1/#comment-11045 Affluent Households & Private Brand :: MY private brand Sat, 25 Jul 2009 20:08:56 +0000 http://blog.nielsen.com/nielsenwire/?p=13882#comment-11045 [...] read the entire article: Don’t Believe Everything Consumers Tell You – Listen to What They Say in How They Buy! If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email. [...] [...] read the entire article: Don’t Believe Everything Consumers Tell You – Listen to What They Say in How They Buy! If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email. [...]

]]> By: links for 2009-07-24 | burningCat http://blog.nielsen.com/nielsenwire/consumer/listening-to-consumers/comment-page-1/#comment-10950 links for 2009-07-24 | burningCat Fri, 24 Jul 2009 08:07:22 +0000 http://blog.nielsen.com/nielsenwire/?p=13882#comment-10950 [...] Don’t Believe Everything Consumers Tell You – Listen to What They Say in How They Buy! [...] [...] Don’t Believe Everything Consumers Tell You – Listen to What They Say in How They Buy! [...]

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