Comments on: In Praise of In-Cinema Advertising http://blog.nielsen.com/nielsenwire/consumer/in-praise-of-in-cinema-advertising/ Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 16:43:48 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Advertise at the movies « Reel News http://blog.nielsen.com/nielsenwire/consumer/in-praise-of-in-cinema-advertising/comment-page-1/#comment-2376 Advertise at the movies « Reel News Tue, 04 Nov 2008 01:00:21 +0000 http://blog.nielsen.com/nielsenwire/?p=3889#comment-2376 [...] advertise before movies? That’s what executives should be asking themselves after a new study by Nielsen PreView showed that before movie advertising allows in theaters reaches key demographics and is cost [...] [...] advertise before movies? That’s what executives should be asking themselves after a new study by Nielsen PreView showed that before movie advertising allows in theaters reaches key demographics and is cost [...]

]]> By: Deborah Terreson http://blog.nielsen.com/nielsenwire/consumer/in-praise-of-in-cinema-advertising/comment-page-1/#comment-2356 Deborah Terreson Mon, 03 Nov 2008 18:53:01 +0000 http://blog.nielsen.com/nielsenwire/?p=3889#comment-2356 Ads for popcorn, sweets and sodas sold at the concession stand are fine, but automobiles, restaurants, or any other consumer good NOT related to the movie theatre itself GETS ME OUT OF THE THEATER AND ASKING FOR MY MONEY BACK. I have done it in the past, and WILL do it now. I want to ESCAPE the crass commercialism of our stupid, shallow materialistic culture when I walk into a theater to see a movie. Given the price of movie tickets now, I think that for the cost I should be spared the insult of having to suffer through advertisements for stuff I'd rather go without than buy in the first place. The arrogance of thinking that a viewer is 'captive', is astonishing. My husband, myself and others have walked out of theaters rather than be forced to consume ad content we do not wish to. Believe me, when there's six or seven people demanding their money back and the cinema manager is there having to fork back the money and we're all growling about the ads, the theater WILL notice. Unlike most of the bleating sheep in our culture, I am a PROFESSIONAL consumer and customer - and the customer IS ALWAYS RIGHT. No ads beyond the concession stand products. Or you don't get this consumer's business. It's a simple as that. Deb. Ads for popcorn, sweets and sodas sold at the concession stand are fine, but automobiles, restaurants, or any other consumer good NOT related to the movie theatre itself GETS ME OUT OF THE THEATER AND ASKING FOR MY MONEY BACK.

I have done it in the past, and WILL do it now.

I want to ESCAPE the crass commercialism of our stupid, shallow materialistic culture when I walk into a theater to see a movie.

Given the price of movie tickets now, I think that for the cost I should be spared the insult of having to suffer through advertisements for stuff I’d rather go without than buy in the first place.

The arrogance of thinking that a viewer is ‘captive’, is astonishing.

My husband, myself and others have walked out of theaters rather than be forced to consume ad content we do not wish to. Believe me, when there’s six or seven people demanding their money back and the cinema manager is there having to fork back the money and we’re all growling about the ads, the theater WILL notice.

Unlike most of the bleating sheep in our culture, I am a PROFESSIONAL consumer and customer – and the customer IS ALWAYS RIGHT.

No ads beyond the concession stand products.

Or you don’t get this consumer’s business.

It’s a simple as that.

Deb.

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