Comments on: How Consumers Use Media: Rethinking Conventional Wisdom http://blog.nielsen.com/nielsenwire/consumer/how-consumers-use-media-rethinking-conventional-wisdom/ Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 16:43:48 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Rebecca Jones http://blog.nielsen.com/nielsenwire/consumer/how-consumers-use-media-rethinking-conventional-wisdom/comment-page-1/#comment-6484 Rebecca Jones Tue, 31 Mar 2009 13:29:41 +0000 http://blog.nielsen.com/nielsenwire/?p=9648#comment-6484 Heres a fact for me. If a breaking news report comes up, I'm all over the TV. Why? Because, streaming on the internet is much slower, I can get the info. much quicker via Network News cast. Plus, we are still a "got to see it to believe it" species. Technology, hasn't completely caught up with old standby TV reporting, with realtime events. However, I spent much more time surfing infomation on the web because, there is more "free to speak your mind" info. there. Still, any News media over sensationalizes the facts leaving everyone to read between the lines. I would much prefer to have only the facts and draw my own conclusions. Heres a fact for me. If a breaking news report comes up, I’m all over the TV. Why? Because, streaming on the internet is much slower, I can get the info. much quicker via Network News cast. Plus, we are still a “got to see it to believe it” species. Technology, hasn’t completely caught up with old standby TV reporting, with realtime events. However, I spent much more time surfing infomation on the web because, there is more “free to speak your mind” info. there. Still, any News media over sensationalizes the facts leaving everyone to read between the lines. I would much prefer to have only the facts and draw my own conclusions.

]]> By: TvMissionary http://blog.nielsen.com/nielsenwire/consumer/how-consumers-use-media-rethinking-conventional-wisdom/comment-page-1/#comment-6370 TvMissionary Fri, 27 Mar 2009 01:32:25 +0000 http://blog.nielsen.com/nielsenwire/?p=9648#comment-6370 Wow. You touch on so many problematic issues that I experience every day. I guess I'll sum up my thoughts with a questions: Why do marketers misuse research and data so profoundly? (All the time and effort on "broadband video"? 1% of time spent.) (The over/under reporting of online, mobile/linear TV usage is not surprising but statistically significant.) (The "multitasking data comparing 18-24 "digital natives" to all age groups under 55 shows how really obsolete demos are.) Anyone with even minimal understanding of the television industry understands this dynamic because "diaries" are underreporting cable viewership as we speak and have been for 20 years. The problem is branding. Broadcast networks, thus stations, are still much stronger brands than cable networks. Especially in diary households. Unfortunately the industry awareness of broadband/mobile has become high and the usage data is being drastically compromised. Wow. You touch on so many problematic issues that I experience every day. I guess I’ll sum up my thoughts with a questions: Why do marketers misuse research and data so profoundly? (All the time and effort on “broadband video”? 1% of time spent.) (The over/under reporting of online, mobile/linear TV usage is not surprising but statistically significant.) (The “multitasking data comparing 18-24 “digital natives” to all age groups under 55 shows how really obsolete demos are.)

Anyone with even minimal understanding of the television industry understands this dynamic because “diaries” are underreporting cable viewership as we speak and have been for 20 years. The problem is branding. Broadcast networks, thus stations, are still much stronger brands than cable networks. Especially in diary households. Unfortunately the industry awareness of broadband/mobile has become high and the usage data is being drastically compromised.

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