As Summer Grilling Heats Up, So Do Costs

June 25, 2008

Despite high food costs, sales of favorite cook-out foods are expected to soar in preparation for Americans’ July 4 celebrations, The Nielsen Company reported Wednesday. 

U.S. consumers are expected to purchase more than 110 million pounds or $215 million worth of hot dogs and 25 million pounds or $117 million of fresh ground beef for the July 4 holiday, according to Nielsen.  Meanwhile, carbonated beverage sales are expected to reach a whopping $1.5 billion – or more than 240 million cases, while at least 23 million cases of beer are expected to be sold in supermarkets alone.

But cost-conscious cooks may wish to forego the bun.  Baked goods have experienced the greatest price increases of all cook-out fare, and Nielsen’s analysis predicted that consumers will spend 19.5% more for fresh bakery buns this year vs. last year.  Prices for other cook-out mainstays, like potato chips and processed American cheese slides, are also significantly higher this year.

View the full Nielsen Release.

For press inquiries or for more information on this article contact Nielsen
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