Comments on: Global Consumers Tell Corporations: Environment Is #1 http://blog.nielsen.com/nielsenwire/consumer/global-consumers-tell-corporations-environment-is-1/ Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 16:43:48 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: The Nielsen Company a realizat un studiu despre cum influenteaza CSR atitudinea consumatorilor - Responsabilitate Sociala - CSR in Romania http://blog.nielsen.com/nielsenwire/consumer/global-consumers-tell-corporations-environment-is-1/comment-page-1/#comment-1025 The Nielsen Company a realizat un studiu despre cum influenteaza CSR atitudinea consumatorilor - Responsabilitate Sociala - CSR in Romania Mon, 29 Sep 2008 06:48:22 +0000 http://blog.nielsen.com/nielsenwire/?p=1368#comment-1025 [...] luna septembrie, The Nielsen Company a dat publicitatii rezultatele unui studiu global despre atitudinea consumatorilor cu privire la CSR si etica actiunilor corporative. Rezultatele [...] [...] luna septembrie, The Nielsen Company a dat publicitatii rezultatele unui studiu global despre atitudinea consumatorilor cu privire la CSR si etica actiunilor corporative. Rezultatele [...]

]]> By: Jako Volschenk http://blog.nielsen.com/nielsenwire/consumer/global-consumers-tell-corporations-environment-is-1/comment-page-1/#comment-925 Jako Volschenk Wed, 24 Sep 2008 07:50:06 +0000 http://blog.nielsen.com/nielsenwire/?p=1368#comment-925 Addressing climate change starts with us. We can pressure companies, but in the end they will only act to the extent where action either reduces risk or increases return. Companies do not have souls, so it is ridiculous to expect companies to act out of concern. The only mechanism that therefore remains is for activism and for people to be more outspoken against irresponsible actions by companies. A company will only act when its management feels that inaction will impact upon the value of the company, i.e. its brand, future income or other sources of value. It is great to see more awareness and willingness to pay among consumers. Addressing climate change starts with us. We can pressure companies, but in the end they will only act to the extent where action either reduces risk or increases return. Companies do not have souls, so it is ridiculous to expect companies to act out of concern.

The only mechanism that therefore remains is for activism and for people to be more outspoken against irresponsible actions by companies. A company will only act when its management feels that inaction will impact upon the value of the company, i.e. its brand, future income or other sources of value.

It is great to see more awareness and willingness to pay among consumers.

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