Corporate care of the environment and support of socially responsible programs play an increasingly influential role in consumer purchasing behavior, according to the first global survey on company ethics and corporate responsibility released by The Nielsen Company. Half the world’s consumers (51%) consider it very important that companies improve their environmental polices. In addition, 42% of consumers place high importance on fostering other programs that contribute to improving society.
The 51-country survey polled 28,253 online consumers in May 2008, providing the first global overview on consumer attitudes towards company ethics and corporate responsibility.
“From human rights to poverty and war, and most significantly, the environment – global consumers are collectively speaking out and demanding that corporations make a positive contribution to society,” Amilcar Perez, Vice President, Marketing, Latin America, Nielsen, noted.
Globally, the report indicates that marketing ‘ethical’ products could lead to economic benefit. Two in three global consumers said they would be interested in buying ethical products to support environmental and social causes. More than 75 percent of Greeks, Chinese, Portuguese and Filipinos indicated their support for such products. While still showing a majority, North American consumers exhibited the least interest in buying ethical products at 57%.
Learn More: Nielsen Corporate Ethics & Fair Trade Presentation.
Read Reuters’ coverage of Nielsen’s findings.
Addressing climate change starts with us. We can pressure companies, but in the end they will only act to the extent where action either reduces risk or increases return. Companies do not have souls, so it is ridiculous to expect companies to act out of concern.
The only mechanism that therefore remains is for activism and for people to be more outspoken against irresponsible actions by companies. A company will only act when its management feels that inaction will impact upon the value of the company, i.e. its brand, future income or other sources of value.
It is great to see more awareness and willingness to pay among consumers.
[...] luna septembrie, The Nielsen Company a dat publicitatii rezultatele unui studiu global despre atitudinea consumatorilor cu privire la CSR si etica actiunilor corporative. Rezultatele [...]
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