Comments on: Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most

By: TJFP

TJFP — Wed, 25 Aug 2010 17:54:49 +0000

I remember reading somewhere that on average a person is exposed to up to a thousand advertising messages in a day.

With so many ads being displayed in almost every place or medium you can imagine, consumers are moving towards user reviews to find honest feedback/opinions on products/services. This trend will definitely remain for quite a while for as long as the marketers are held back from the reviews.

It is unfortunate however that marketers these days are manipulating user reviews to be another medium for advertising. This will definitely affect the consumers' perception of reviews in the long run.

By: We are the Map

We are the Map — Thu, 12 Aug 2010 17:42:11 +0000

This is so true with Local Marketing too. Our customers are seeing a lot of conversions from ratings and reviews.

By: Carsten

Carsten — Tue, 11 May 2010 12:05:03 +0000

customer reviews will become more important in the future and the facebook open graph will support this process further. Thanks for this statistic, looking forward to the next

By: Brendan Hughes, Director of Community

Brendan Hughes, Director of Community — Fri, 07 May 2010 17:31:36 +0000

The powerful thing here is that people don't trust anonymous ratings any more than they trust what a website owner says about themselves. Both at 70% is very interesting and would even seem counter-intuitive. We trust people we know.

By: Michael Henry

Michael Henry — Wed, 05 May 2010 15:27:29 +0000

Great share, great article, very useful for me…thank you! Bookmark!

-Michael Henry

By: Crispin Manners

Crispin Manners — Fri, 12 Feb 2010 17:22:11 +0000

A great piece of research and an interesting increase year on year. We use Net Promoter to identify the propensity to recommend and to identify the most loyal and profitable customers. We consistently find that personal recommendations are not only the best source of Promoter customers (in both B2B and B2C) but that customers who arrive through recommendation usually go on to become recommenders. This positive reinforcement loop is something that should be at the heart of all customer acquisition and retention strategies.

By: peter

peter — Wed, 30 Dec 2009 08:04:46 +0000

Oh it’s really nice blog about Global advertising. Online marketing is really gaining rapid popularity. To promote our site or product we have to do advertising so that people should know about it. Even i used to promote my site and sell my product online through fullservicead and my business is really growing.

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