Comments on: Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most

By: Marketing and Advertising « Getting ready for the real world…

Marketing and Advertising « Getting ready for the real world… — Mon, 16 Nov 2009 16:41:18 +0000

[...] new/interactive/online media, Social Media Networks, trust I read this really interesting article off the Neilson Wire this weekend. The basis of the article was the rising awareness that consumers [...]

By: WOM UK Guest Post: Dr Martin Oetting looks at online marketing versus word of mouth « WOM UK

Mon, 16 Nov 2009 16:11:22 +0000

[...] me explain. Word of mouth is thought to be the most powerful force in marketing. A number of researchers have found that there is an interesting factor that stimulates it: better, [...]

By: Home | Superchooha

Home | Superchooha — Mon, 02 Nov 2009 06:22:35 +0000

[...] The media landscape is changing. Internet is moving lightning fast and you can’t afford to lag behind. Banner ads are so passé (well, almost). 93% of users trust their friend’s recommendations to make purchase decisions and drive brand perceptions. [Nielsen Report 2009] [...]

By: NIELSEN BLOG: Trusted Advertising Forms (April 2009) « Moonlight Marketing Hong Kong

Fri, 30 Oct 2009 04:19:31 +0000

[...] the Nielsen blog, “The explosion in Consumer Generated Media over the last couple of years means consumers’ [...]

By: Networks and Collective Intelligence « Ad-riching Media

Networks and Collective Intelligence « Ad-riching Media — Wed, 28 Oct 2009 10:35:49 +0000

[...] http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-vir…, accessed October 2009 [...]

By: Is Your Company Faceless? 10 Steps to Integrate Social Media and Get Recognized | Digital Media Buzz

Fri, 09 Oct 2009 13:22:49 +0000

[...] Awareness/Image Development — According to the Nielsen Global Trust In Advertising Survey, 90 percent of consumers trust recommendations from people they know, and only 33 percent trust [...]

By: Ehsan

Ehsan — Wed, 07 Oct 2009 16:36:44 +0000

Amazed to see search engine results are at the bottom.

By: Nielsen Wire: Global Advertising- Consumers Trust Real Friends and Virtual Strangers the Most | Nielsen Wire — The Greatest Social Media Adventure in the World

Mon, 05 Oct 2009 01:28:49 +0000

[...] Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most | Nielsen Wire. [...]

By: The Social Media Revolution | All Source

The Social Media Revolution | All Source — Sun, 04 Oct 2009 06:03:22 +0000

[...] July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows [...]

By: What Does This Mean to Me, Laura? » Blog Archive » When Do I Get The Payout?: Coding To User Experience

Thu, 24 Sep 2009 16:08:54 +0000

[...] valuable time. They will view it as “broken”, and they will describe it as such to others. Given that word-of-mouth is still the most potent form of advertising, this can make or break [...]