February 3, 2009
Nielsen’s Pete Blackshaw has been following consumer buzz in blogs, Twitter tweets and more surrounding the peanut butter Salmonella scare. In this video, he offers practical defensive branding tips and tactical advice.
Related Post:
Consumers Spread Word Of Peanut Butter Recall Online
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Tags: Brand Association Map, buzz, Defensive Branding, Nielsen Online, Peanut Butter, Pete Blackshaw
[...] introduced social-media team of the Department of Health and Human Service, who responded to the peanut-butter-and-salmonella recall issue on [...]
[...] back, Pete posted a blog entry on how the FDA might leverage social media to better address the peanut-butter-and-salmonella recall issue. Shortly thereafter, some ostensibly random dude named Andrew P. Wilson pinged me on Twitter with a [...]
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