DTV Readiness Update: 4.4% Of U.S. Households Still Unprepared

February 18, 2009

More than 5 million U.S. households – or 4.4 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, The Nielsen Company reported today.  This is an improvement of more than 800,000 homes since Nielsen reported readiness status at the beginning of February.

Percentage of Households that Are Completely Unready For the Digital Transition

Preparedness as of: Overall White African-American Hispanic Asian Under Age 35 Over Age 55
Feb. 15, 2009 4.4 3.6 7.5 7.4 5.1 8.1 2.6
Feb. 1, 2009 5.1 4.1 8.7 8.5 6.3 8.6 3.2
Jan. 18, 2009 5.7 4.6 9.9 9.7 6.9 8.8 4.0
Source: The Nielsen Company

Click here to read Nielsen’s full DTV readiness update.

For more insights, download Nielsen reports and webinars, or contact us.
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