Comments on: Building Your Brand… Or A Better Snuggie? Listen Up!

By: Bart Steiner

Bart Steiner — Thu, 07 May 2009 22:50:50 +0000

This is exactly why we built the bulbstorm CO-CREATION community in which companies can partner with consumers. After years at P&G it was clear to me that even with the finest research in the world, you couldn’t predict what consumers would like. P&G has certainly figured that out in recent years and their results prove it.

By: Brand Positioning: Finding the passion ::

Brand Positioning: Finding the passion :: — Tue, 14 Apr 2009 10:17:40 +0000

[...] To find this guiding light, your research also has to be extra-ordinary. Nielsen articulated this well on Monday. While surveys provide a sense of size or magnitude but are not ideal for capturing passion or intensity. – The Nielson Company, April 6, 2009 [...]

By: Nicolas Ward

Nicolas Ward — Tue, 07 Apr 2009 02:32:18 +0000

Now I wonder how old the orange juice I just finished was, since my grocery store still has the new boxes. I was about to start whining on the internet about the new weird rounded cap (non-standard, feels weird to open), but I guess Tropicana already figured that out.

By: Rick Cooper, The Attraction Marketing Expert

Rick Cooper, The Attraction Marketing Expert — Tue, 07 Apr 2009 02:29:33 +0000

It’s amazing what happens when you listen to the conversation. Social media and social networking sites provide a great window into crucial conversations about your business. Look for ways to tap into and connect with people talking about your company.