http://blog.nielsen.com/nielsenwire/consumer/baby-boomers-buying-power-a-force-to-reckon-with/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 http://blog.nielsen.com/nielsenwire/consumer/baby-boomers-buying-power-a-force-to-reckon-with/comment-page-1/#comment-4787 Is Our Economy on an Unstoppable Demographic Slide? | Tough Money Love Sun, 25 Jan 2009 12:59:53 +0000 http://blog.nielsen.com/nielsenwire/?p=5548#comment-4787 [...] collective annual spending power of U.S. baby boomers is approximately $2 trillion.  According to Nielsen research, baby boomer households account for 55% of sales of consumer packaged goods.  With all of this [...] [...] collective annual spending power of U.S. baby boomers is approximately $2 trillion.  According to Nielsen research, baby boomer households account for 55% of sales of consumer packaged goods.  With all of this [...]

]]> http://blog.nielsen.com/nielsenwire/consumer/baby-boomers-buying-power-a-force-to-reckon-with/comment-page-1/#comment-3882 Mr. GoTo Thu, 11 Dec 2008 15:35:22 +0000 http://blog.nielsen.com/nielsenwire/?p=5548#comment-3882 Considering that most mainstream advertising and media are directed at younger generations, you wonder where all of those marketing geniuses are getting their consumption data. Considering that most mainstream advertising and media are directed at younger generations, you wonder where all of those marketing geniuses are getting their consumption data.

]]> http://blog.nielsen.com/nielsenwire/consumer/baby-boomers-buying-power-a-force-to-reckon-with/comment-page-1/#comment-3879 Carol Stanley Thu, 11 Dec 2008 13:15:33 +0000 http://blog.nielsen.com/nielsenwire/?p=5548#comment-3879 Makes you want to get on the bandwagon and develop a product to sell. It is absolutely amazing to me how this baby boomer stuff is taking over... Makes you want to get on the bandwagon and develop a product to sell. It is absolutely amazing to me how this baby boomer stuff is taking over…

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