http://blog.nielsen.com/nielsenwire/consumer/almost-half-of-u-s-supermarket-purchases-are-sold-on-promotion/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 http://blog.nielsen.com/nielsenwire/consumer/almost-half-of-u-s-supermarket-purchases-are-sold-on-promotion/comment-page-1/#comment-16546 Promotion Huge in CPG Sales | NARMS Wed, 14 Oct 2009 18:16:38 +0000 http://blog.nielsen.com/nielsenwire/?p=16506#comment-16546 [...] A study by The Nielsen Company has shed some light on the direct effect of sales promotion. The study says that almost 48 percent of grocery purchases are sold on promotion. That’s up two percentage point from last year. And it’s not just grocery stores. The study says that over 40 percent of Drug store sales are linked to promotions, displays and features. [...] [...] A study by The Nielsen Company has shed some light on the direct effect of sales promotion. The study says that almost 48 percent of grocery purchases are sold on promotion. That’s up two percentage point from last year. And it’s not just grocery stores. The study says that over 40 percent of Drug store sales are linked to promotions, displays and features. [...]

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