Comments on: 74% of U.S. Adults Read Newspapers at Least Once a Week in Print or Online http://blog.nielsen.com/nielsenwire/consumer/74-of-u-s-adults-read-print-news-at-least-once-a-week/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Lucy Oliver http://blog.nielsen.com/nielsenwire/consumer/74-of-u-s-adults-read-print-news-at-least-once-a-week/comment-page-1/#comment-20448 Lucy Oliver Fri, 18 Dec 2009 21:47:58 +0000 http://blog.nielsen.com/nielsenwire/?p=17046#comment-20448 Jim: What's the point of your question? TV's measurement sytem has more issues than newspapers...What % of people pay attention to TV commercials? Far fewer than those who pay attention to ads in newspaper. Patsy: Readership is readership...I'm sure newspaper circulation people wish everyone who reads the paper bought one for themselves; but a reader is a reader... Jim: What’s the point of your question? TV’s measurement sytem has more issues than newspapers…What % of people pay attention to TV commercials? Far fewer than those who pay attention to ads in newspaper.

Patsy: Readership is readership…I’m sure newspaper circulation people wish everyone who reads the paper bought one for themselves; but a reader is a reader…

]]> By: Patsy Heiss http://blog.nielsen.com/nielsenwire/consumer/74-of-u-s-adults-read-print-news-at-least-once-a-week/comment-page-1/#comment-20326 Patsy Heiss Thu, 17 Dec 2009 12:38:37 +0000 http://blog.nielsen.com/nielsenwire/?p=17046#comment-20326 And how many are paying for a subscription versus passing around an edition? I'd be willing to bet that both the daily readership and subscribers have plummeted. And how many are paying for a subscription versus passing around an edition? I’d be willing to bet that both the daily readership and subscribers have plummeted.

]]> By: Jim Duncan http://blog.nielsen.com/nielsenwire/consumer/74-of-u-s-adults-read-print-news-at-least-once-a-week/comment-page-1/#comment-20241 Jim Duncan Wed, 16 Dec 2009 15:14:19 +0000 http://blog.nielsen.com/nielsenwire/?p=17046#comment-20241 What percentage of these adults pay attention to the ads in the newspapers - either online or in print? What percentage of these adults pay attention to the ads in the newspapers – either online or in print?

]]> By: Nielsen Wire http://blog.nielsen.com/nielsenwire/consumer/74-of-u-s-adults-read-print-news-at-least-once-a-week/comment-page-1/#comment-18134 Nielsen Wire Thu, 19 Nov 2009 20:44:27 +0000 http://blog.nielsen.com/nielsenwire/?p=17046#comment-18134 We apologize for the lack of clarity in the original post which noted print only. The post has been updated to show that the figures are for print and online. We apologize for the lack of clarity in the original post which noted print only. The post has been updated to show that the figures are for print and online.

]]> By: Marilyn Painter http://blog.nielsen.com/nielsenwire/consumer/74-of-u-s-adults-read-print-news-at-least-once-a-week/comment-page-1/#comment-18081 Marilyn Painter Wed, 18 Nov 2009 16:51:09 +0000 http://blog.nielsen.com/nielsenwire/?p=17046#comment-18081 Scarborough's findings actually refer to reading a newspaper -- in print OR ONLINE. To summarize this as "reading a printed newspaper" is misleading. Scarborough’s findings actually refer to reading a newspaper — in print OR ONLINE. To summarize this as “reading a printed newspaper” is misleading.

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