Nielsen Consumer Insight has issued its 2009 Industry Outlook, covering everything from book sales to mobile phones. Up first is a look at how 3D movies are likely to fare as families are likely to keep a tight reign on their budgets in 2009. Movie theaters may prove to be the exception. Why? Consumers appear to love 3D films. In fact, gross sales increased over 60% for films exhibited in 3D as compared to traditional film, and this increase is due to higher prices and higher attendance. With over a 1,000 3D theaters already in the U.S. and with studios helping to fund the transition from 35MM to 3D, 2009 is looking particularly good. In fact, with as many as 11 major movie releases expected to hit the screens in 2009, including James Cameron’s Avatar this is bound to have the cinemas seeing green.
Read Nielsen’s complete 2009 Industry Outlook in “Consumer Insight.”
View the latest issue of “Consumer Insight.”
Learn more about 3D movie box office forecasts, via Nielsen PreView.
The 3D experience at movie theaters will not be something movie fans can enjoy at home, even with the most sophisticated home theaters. This fact alone should cause the attendance at theaters to surge. Even as the economy tanks, Americans are flocking to theaters as a cheap vacation and an escape from everyday life. Brands, ad agencies, and non-profits need to plan cinema media campaigns for 2009. On-screen advertising will be hot in 2009. No Tivo, DVR, or distractions.
[...] 2009 Industry Outlook: The Rise Of 3D Movies December 2nd, 2008 Posted in Consumer, Media And Entertainment | Discuss [...]
During downturns Hollywood has traditionally done as well or better than economic peaks. 3D is a needed boost to bring patrons back to the theaters where the visuals and sound are unmatched. Just look at all the 3D movies slated for the coming years – and with the theaters deploying their digital/3D setups the industry should be well positioned going forward. AVATAR will definitely be the turning point of stereoscopic 3D in cinema – watch out for it in one years time!
[...] Nielsen’s Consumer Insight 2009 Industry Outlook the rise of 3-D theaters is one of the biggest trends for 2009. From the excerpt on the Nielsen Wire blog: “Consumers [...]
The 3-D experience at home is becoming a reality. Aspen Media Products (AMP) has partnered with Mitsubishi and NVIDIA to bring the 3-D experience to home theaters across the nation. All that is required is a 3-D ready TV, and AMP media server and NVIDIA glasses. With the nationwide launch expected to happen in early 2009, the 3-D setup will not only allow to play 3-D content, but it will also convert any standard DVDs into 3-D. There is also a gaming server that will convert over 350 existing PC games to 3-D. This is the future of home entertainment!
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