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2009 Industry Outlook: Homebound — With Internet

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December 5, 2008 2 Comments

With less money to spend, consumers will undoubtedly be spending more time at home in 2009.

Already this year, Nielsen witnessed significant year-over-year (ending September 2008) growth in online activities with increases in time spent daily on videos (+46%), blogs (+20%), and e-commerce sites (+17%).

Expect this trend to continue, as well as increases in newer in-home entertainment options such as video vending.

But don’t expect more time spent at home to trigger increased book sales.

Technology-driven gadgets, gizmos, and games will dominate spare-time activities, while U.S. book sales will remain essentially flat, with a modest 1.5% unit growth rate.

Look for a rise, however, in self-help books, as out-of-work consumers look to rediscover themselves.

Read Nielsen’s complete 2009 Industry Outlook in “Consumer Insight.”

View the latest issue of “Consumer Insight.”

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2 Comments »

  • Snoo.ws » Blog Archive » Economy leading to rise in online use said:

    [...] spend, consumers will undoubtedly be spending more time at home in 2009,” the company said in a statement. Time spent daily with videos rose by 46 per cent, blogs rose by 20 per cent and e-commerce sites [...]

  • franck said:

    Good job. I have a question: Do you have some figures about european market?

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