2009 Industry Outlook: Homebound — With Internet

December 5, 2008

With less money to spend, consumers will undoubtedly be spending more time at home in 2009.

Already this year, Nielsen witnessed significant year-over-year (ending September 2008) growth in online activities with increases in time spent daily on videos (+46%), blogs (+20%), and e-commerce sites (+17%).

Expect this trend to continue, as well as increases in newer in-home entertainment options such as video vending.

But don’t expect more time spent at home to trigger increased book sales.

Technology-driven gadgets, gizmos, and games will dominate spare-time activities, while U.S. book sales will remain essentially flat, with a modest 1.5% unit growth rate.

Look for a rise, however, in self-help books, as out-of-work consumers look to rediscover themselves.

Read Nielsen’s complete 2009 Industry Outlook in “Consumer Insight.”

View the latest issue of “Consumer Insight.”

For press inquiries or for more information on this article contact Nielsen
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    [...] spend, consumers will undoubtedly be spending more time at home in 2009,” the company said in a statement. Time spent daily with videos rose by 46 per cent, blogs rose by 20 per cent and e-commerce sites [...]

  • http://www.francknlemba.com franck

    Good job. I have a question: Do you have some figures about european market?

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