As credit card companies continue to raise fees on retailers, there is more motivation than ever before to offer discounts for shoppers paying cash.

Look for convenience stores to take the lead on cash discounts, as many already offer lower gas prices for cash purchases.

As other retail channels offer cash discounts, the credit card companies may get enough pressure to reduce fees for retailers.

Read Nielsen’s complete 2009 Industry Outlook in “Consumer Insight.”

View the latest issue of “Consumer Insight.”