The majority of Super Bowl viewers enjoy the game’s ads more than the action on the field, according to results of a recent survey by The Nielsen Company.

This year’s college football BCS Championship Game features two undefeated national powerhouses: the Alabama Crimson Tide and the Texas Longhorns. The overwhelming talent and prominence of each program is undeniable. But will they carry enough ”juice” to draw in TV viewers?

U.S. sports television had a banner year in 2009. Advances in satellite television, high-definition technology and the Internet provided fans with rich, 24/7 access to their favorite teams. Picking winners for 2010? Bet on globalization.

Half of all U.S. households own a video game console or handheld system—and despite the stereotypes about teenage males, gamers are not monolithic. While gamers spend most on new games, game rentals provide an extra conduit to spark sales.

Video games based on films have long provided fans an opportunity to enhance their movie experience by taking control of the central characters and reliving the action firsthand.

2010 will be huge test, as new realities of consumer expression and cross-platform integration create a powerful new dynamic hovering over the largest single-spot ad spend on record.

A World Series matchup featuring two of the East Coast’s largest media markets led to some of the highest viewership baseball has seen in five years.

The New York Yankees boasted the most viewers per game during the regular season, while the Philadelphia Phillies’ seasonal viewership was up 25% over 2008.

Is football more popular than ever? If last weekend was an indication then it very well may be. FOX’s 4pm NFL telecast drew 25.1 million viewers, making it the most-watched opening Sunday NFL game since at least 1987.

Apparently the Dallas Cowboys are also America’s “Online” Team as well. Thanks to their strong national following, as well their headline-grabbing new stadium, the Cowboys lead all teams in online buzz during the last 90 days, capturing 7.0 percent of the online NFL discussions on blogs, boards and groups.