In a showdown where rivals become teammates, which team is the most marketable at this year’s MLB All-Star game? A look at the Nielsen/E-Poll N-Scores of the American League versus National League starters revealed the American League comes out swinging with a score of 97 compared to 78.

Wimbledon is famous for its grass courts, heated matches and—particularly in recent years—fashion statements. While the athletes continue to duke it out on the court, Nielsen/E-Poll N-Scores show that the court of public opinion has already ruled on which tennis stars are the most stylish, with little-known Caroline Wozniacki taking the top spot.

With Boston and Vancouver facing-off for bragging rights as the Stanley Cup champ, which home country—the U.S. or Canada—has the most marketable players?

Whether due to love of horse racing or mint juleps and big hats, the Kentucky Derby continues to grow in popularity.

A look at the Nielsen/E-Poll N-Scores of the No. 1 football draft picks from the past decade—as well as a review of the top 10 N-Scores of current NFL players—found that draft position rarely translates into long-term marketability.

As Major League Baseball prepares for the first pitch of the new season March 31, two New York Yankees— Derek Jeter and Mariano Rivera—are ranked as the two most marketable players in baseball, according to Nielsen and E-Poll’s N-Score ranking.

Record numbers of African American, Hispanic and female viewers helped propel Super Bowl XLV to become the most-watched television program of all time.

The Super Bowl is perhaps the most important marketing event of the year, as its popularity applies to the commercials as much as the game. In that respect, auto makers were the real winners of this year’s Bowl.

According to preliminary results from The Nielsen Company, last night’s broadcast of Super Bowl XLV on FOX had an average audience of 111 million viewers, making it the most watched television program of all time.

The Green Bay Packers have more online buzz, but the Pittsburgh Steelers may have more web fans this season according to The Nielsen Company. Football fan discussion of the two teams was measured on blogs, message boards, Facebook and Twitter in the week ahead of the NFL championship game between January 25 and February 1.