At 70 million copies sold — and counting, since its release in 1988, “Madden NFL Football” is the most popular sports video game of all time.
What’s driving the wild success of EA Sports’ star product? 
A marketing vision that combines a deep understanding of the game’s core fan base with an innovative, “three-screen” strategy that leverages TV, online, and mobile phone outlets for the game, Matt Foran of Nielsen Sports, writes in the November issue of Nielsen’s “Consumer Insight” online newsletter.

EA Sports’ video game Madden NFL Football is the number one selling sports video game of all time, with more than 70 million copies sold since its release in 1988. Video gamers and sports fans alike eagerly anticipate the game’s arrival every year in what has become something of an annual holiday. Meanwhile, the game has successfully crossed over into television programming, has moved across screens to online and mobile, and has become embedded into U.S. sports culture.

Olympics sponsors and their competitors ramped up their August ad budgets to maximize their exposure during the month of the 2008 Beijing Olympics.
But according to Nielsen, many of China’s advertisers took a break from advertising in August, sending overall ad spending in China tumbling to levels last seen in May 2008, when the Sichuan earthquake hit and advertising was suspended for three days.
Advertising spending in China grew, year over year, by just 7% in August, Nielsen reported Monday.  In comparison, China’s ad spending grew by an average of 19% in the seven …

The conclusion of the Phillies v. Rays World Series drew half of all Philadelphia households (51.8%) and almost one-third (32.4%) of all Tampa Bay households.
The game aired on FOX Wednesday night, between 8:30pm and 10:15pm EDT.  
In comparison, just 29% of Philly households and 23.4% of Tampa Bay households watched Barack Obama’s infomercial in the half hour leading up to what proved to be the Phillies-Rays’ final game.
The half-hour political simulcast — the first of its kind, since Ross Perot ran a political telecast on the eve of Election Day in 1996 — aired on CBS, …

Updated: The conclusion of Game 5 of the MLB World Series, in which the Philadelphia Phillies defeated the Tampa Bay Rays 4-1, drew 19.8 million average viewers Wednesday night — the series’ largest TV audience. 
The first half of Game 5, on Monday night, drew 13.2 million average TV viewers — before a rain delay suspended play in the bottom of the sixth inning.

DATE
NETWORK
VIEWERS (P2+)

WEDNESDAY, OCTOBER 29, 2008
(GAME 5 – conclusion)
FOX
19,844,000

MONDAY, OCTOBER 27, 2008
(GAME 5 – suspended in 6th inning by rain delay)
FOX
13,237,000

SUNDAY, OCTOBER 26, 2008
(GAME 4)
FOX
15,479,000

SATURDAY, OCTOBER 25, 2008
(GAME 3)
FOX
9,836,000

THURSDAY, OCTOBER 23, 2008
(GAME …

Each week, Nielsen Sports analysts offer their take on the biggest sports media headlines.
This past weekend, Senators John McCain and Barack Obama faced some tough competition in Pennsylvania. 
With the Phillies playing in the World Series and college and pro football games on both Saturday and Sunday, there was no shortage of TV sports options for politics-weary Pennsylvanians, looking for a break from presidential campaigning.
The action started on Saturday in western Pennsylvania, as the Penn State Nittany Lions took on their Big 10 Rival, the Ohio State Buckeyes.  In nearby Pittsburgh, 20.8% of …

When it comes to PC game titles and DVD sales, football and wrestling titles outperform all other sports, according to recent data from Nielsen.
The Giants/Patriots match-up in “Super Bowl XLII” grabbed two spots in Nielsen’s ranking of the top 10 sports DVDs so far this year, while pro wrestling titles pinned down the rest of the list.
On the gaming side, the Madden franchise dominated the competition, with three titles in Nielsen’s top 10 ranking.
Top 10 Sports DVDs, Jan-Sept 2008

RANK
DVD TITLE

1
NFL SUPER BOWL XLII

2
ROCK-MOST ELECTRIFYING MAN IN SPORTS ENTERTAINMENT

3
LIFE AND LEGACY OF STONE COLD STEVE …

Each week, Nielsen Sports’ analysts offer their take on the biggest sports media headlines.
Many in the media were hoping for a Boston Red Sox vs. Los Angeles Dodgers World Series match-up, but the fans in Tampa and Philadelphia certainly aren’t complaining. 
In Philadelphia, the fourth largest U.S. TV market, 35.7% of all local households tuned in for the first game of the Series Wednesday night.  Viewership in the city of brotherly love has grown steadily throughout the playoffs.
That upwardly mobile TV ratings trend was also evident in the Tampa Bay market, where local …

The 2001 World Series telecasts (New York Yankees vs. Arizona Diamondbacks) claimed the largest U.S. TV audiences in recent memory: 24.5 million viewers per telecast, on average. 
But the late Seventies and early Eighties remain the true glory days of World Series TV viewership.
The 1980 World Series telecasts — the last time the Philadelphia Phillies won a World Series — drew the largest per game TV audiences on record: almost 54.9 million average viewers.

Game seven of the closely contested American League Championship Series between the Boston Red Sox and the Tampa Bay Rays drew the largest ever TV audience of any MLB playoff game aired on cable, Nielsen reported Tuesday.  
The game, which aired on TBS Sunday night, drew almost 13.4 million average viewers, easily surpassing game four of last year’s Indians v. Yankees division series, which claimed second place overall with 9.2 million average viewers.
TV viewership of the ALCS games surged after the Red Sox overcame a seven-run deficit in game five to beat the …