On average, NBA playoff viewership is up 18% across TNT, ESPN, ESPN2 and ABC thanks in part to a pair of Conference final games. On May 26th, the Cavs and Magic pulled 10.1 million viewers in Game 4 of the Eastern Conference Championship Series on TNT – the most ever for an NBA Playoff game on cable and the most-watched cable telecast of the year. And the Lakers-Nuggets’ Game 4 of the Western Conference Championship Series delivered 9.7 million viewers - the most ever for a basketball game (college or pro) in ESPN’s history.

Anticipation surrounds this year’s E3, one of the largest video game expos, which kicks off this week in Los Angeles. Not only have Sony and Microsoft hinted at major hardware-related announcements, but also details related to upcoming software releases are expected to emerge. Video game enthusiasts started heavily discussing their expectations for E3 several months ago online. This traditionally vocal group of consumers is especially engaged in this year’s E3 – buzz for the month prior to the 2009 expo is up 31% over the comparable time period for E3 …

EA will release The Sims 3 on June 2nd, marking a new chapter for this immensely popular life simulation franchise. As EA begins its marketing push, the title appears quite healthy based on a variety of metrics. Fully 72% of female PC gamers and 64% of male PC gamers were aware of The Sims 3 in Nielsen’s most recent Video Game Tracking survey. Furthermore, 43% of females are definitely or probably interested in buying the title compared to 28% for males.
This high level of interest and gender disparity is to …

Viewership levels for the NHL playoffs are up compared to last year on both Versus and NBC, a trend that may continue with a Stanley Cup Finals featuring two hockey crazed cities, Detroit and Pittsburgh, and one of the NHL’s brightest stars, the Penguins’ Sidney Crosby.
 

But just as important as the raw viewership for the NHL and Versus, which is available in 66% of US homes, is the brand behavior of these viewers.
With advertising dollars tight in the current economic climate, the pressure is even greater for sports leagues to demonstrate return …

Electronic Arts enters into fitness gaming this week with the release of EA Sports Active for the Nintendo Wii. The game features a range of fitness activities plus mini-games that focus on specific sports like in-line skating and basketball. Generally,  EA Sports is a brand synonymous with male-skewing sports franchises like Madden, but as apparent from the box art, the title is being marketed more to women. So how do men and women compare in terms of key purchase metrics for the title?
Based on Nielsen Video Game Tracking data from …

Matt Foran, Nielsen Sports
While controversy seems to follow Alex Rodriguez and Manny Ramirez wherever they go, Nielsen Online buzz data reveals that, when it comes to buzz, steroids trump all of their on-field accomplishments. Of all the online discussion over the past year surrounding Manny Ramirez, Internet buzz peaked last week when it was announced Ramirez was suspended 50 games for using performance enhancing drugs.
Buzz For Manny Ramirez

Nielsen Games released its March 2009 data for top console usage and PC game titles with Playstation 2 and the role-playing game World Of Warcraft again topping their respective lists.

The 2008 Kentucky Derby boasted the third straight year in viewer growth and females comprised 51%  of all viewers aged 18+, no small feet considering the often male-dominated world of sports viewing.
The overall number of viewers tuning in to see Big Brown win last year’s Derby averaged 14.2 million, 10 percent more than the 12.9 million viewers who saw Barbaro in the winner’s circle just two years earlier.
But the real “horserace” – at least when it comes to Derby viewing – is between men and women, as illustrated in a …

The much anticipated X-Men Origins: Wolverine hits movie theatres this weekend, marking the fourth installment in the running series of X-Men movies. The theatrical debut coincides with the release of the video game based on the movie, just as was done in 2006 with the third movie X-Men: The Last Stand. While the box office comparison between the two movies is yet to be determined, if gamer anticipation is any indication, things are looking up for the franchise’s game based on Nielsen’s weekly Video Game Tracking survey.

The appeal of the NFL draft to fans is soaring, with viewership jumping 62 percent over the last six years, according to Nielsen data.
Last year, more than five million viewers tuned in to watch a draft where an offensive tackle (Jake Long) who had already agreed to a deal earlier in the week with Miami was drafted by the Dolphins as the number one pick. That’s almost two million more viewers than in 2002 when the Houston Texans drafted top pick David Carr, whom the franchise hoped would be their …