Reports + Downloads - July 2011

More Consumers Worldwide Slip Back to Recessionary Sentiment Levels in Q2
Posted Jul 17, 2011

Global online confidence declined to its lowest level in six quarters to 89 as economic recovery hit a stumbling block and recessionary jitters again reverberated around the world, according to Nielsen’s quarterly Global Online Consumer Confidence Survey.

[read more]
Europe’s FMCG Market Remains Sluggish
Posted Jul 5, 2011

The first quarter of 2011 started off slowly, with nominal value rising 2.3 percent across Europe, a slight decrease from the fourth quarter of 2010.

[read more]
Report: Women of Tomorrow
Posted Jun 28, 2011

Women across the world are expanding beyond traditional roles to influence decisions in the home, in business and in politics, creating a massive opportunity for marketers to better connect with them.

[read more]
Cross Platform Report: Americans Watching More TV, Mobile and Web Video
Posted Jun 15, 2011

In the Cross-Platform Report, Nielsen finds a resounding trend: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before.

[read more]
Q1 Consumer Confidence Gains are Good News for Global Economic Recovery
Posted May 23, 2011

Global consumer confidence rose two points in the first quarter of this year to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest in the region and strong-performing Asia Pacific economies.

[read more]
Report: The New Digital American Family
Posted Apr 12, 2011

According to a new report from The Nielsen Company that looks at family dynamics, media and purchasing behavior trends, American households are getting smaller, growing more slowly and becoming more ethnically diverse than at any point in history.

[read more]
Music, Money & Mobile: A Global Music Outlook
Posted Apr 8, 2011

A recent Nielsen global survey of 26,644 online consumers across 53 countries explored the music industry’s toughest questions: how to optimize marketing and how maximize revenue in a digital and increasingly mobile world.

[read more]
Number of Americans Watching Mobile Video Grows More than 40% in Last Year
Posted Mar 30, 2011

The number of U.S. mobile subscribers watching video on their mobile devices rose more than 40 percent year-over-year in both the third and fourth quarters of 2010, ending the year at nearly 25 million people.

[read more]
Who Watches What (and How Much)? U.S. TV Trends by Ethnicity
Posted Mar 30, 2011

How and what Americans watch on TV varies to some degree based on their ethnicity according to a Nielsen report of TV viewing and usage trends in 2010.

[read more]
TV Usage Trends: Q3 and Q4 2010- Timeshifted Viewing Grows in U.S.
Posted Mar 10, 2011

Overall timeshifting by U.S. TV audiences increased significantly in the third and fourth quarters of 2010, with the average American watching nearly 10 and a half hours of timeshifted TV at the end of the year.

[read more]