Reports + Downloads - October 2011
From bed to the bus, Portland to Pittsburgh, consumers are embracing all the various video platforms available to them.
[read more]Consumers today are increasingly mobile and as technology advancements continue around the world, retailing will evolve to keep pace. And while online shopping has shown impressive growth momentum over the past few years in industries such as travel, publishing, electronics and even clothing, the pace of change has been much slower for consumer-packaged goods.
[read more]While many consumers, particularly in North America, report stocking up as the primary reason for making a trip to the grocery store, that reason is not uniformly widespread across the globe, according to Nielsen’s 2011 Global Online Survey.
[read more]Nearly six in 10 (59%) global consumers look for sales to save on household expenses—the leading saving strategy of eight measured across all regions and most prevalent in North America (73%) and Europe (60%), according to Nielsen’s 2011 Global Online Survey of more than 25,000 Internet respondents across 51 countries. Using coupons was the second most popular saving strategy, used by nearly half (48%) of global online consumers.
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Consumers around the world continue their broad efforts to save money at the checkout counter, but while low prices are important to shoppers, getting a good value for their money takes priority.
[read more]At Advertising Week, Nielsen presented on cross-platform media usage, social media and the emerging role of women around the globe. Nielsen’s Patricia McDonough walked through the latest insights on TV usage, time-shifted viewing and what else Americans are doing while watching TV.
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As businesses look for opportunities to grow their companies and gain market share, it is critical that they understand diversity and the emerging demands from consumers.
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Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior.
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While the majority of consumers around the world (83%) say that it is important that companies implement programs to improve the environment, only 22 percent say they will pay more for an eco-friendly product.
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Global concern about climate change has taken a back-seat to other environmental issues such as air and water pollution, water shortages, packaging waste and use of pesticides, according to a new Nielsen report.
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