National TV sports advertising generated $10.9 billion in revenue last year, compared to $10.3 billion one year prior, according to Nielsen’s State of the Media: Year in Sports

Internet access in Hong Kong has become near-ubiquitous, as 87 percent of consumers there have used the Internet in the past year, outpacing neighboring markets like Singapore, Malaysia, Philippines, Thailand and Indonesia.

A new report provides a snapshot of the current mobile media landscape and audiences in the U.S., and highlights the potential power of mobile commerce in the near future.

As households are subjected to a negative media onslaught on a daily basis it is unsurprising that they are becoming increasingly reticent to spend on anything other than essentials.

While big Indian metros will remain a staple for marketers and increasing a rural footprint will be critical for volumes in the long run, there is a growth opportunity that is vastly under-rated by many marketers today, which could emerge as a key growth engine for the next 10 years.

The paper circular – whether delivered by mail, as a newspaper insert or viewed in the store – still reigns as the most popular way for shoppers to find sale items and product information, it is evolving in kind with consumers’ desire to seek deals across media.

Though often stressed over money, work, and lack of free time, across ethnicities, American women exhibit optimism with regards to their future and their daughters according to a recent Nielsen report.

Nielsen recently analyzed an online CPG campaign geared towards women 25-54 that ran across three ad networks and a women’s interest site. The study showed the campaign successfully reached its intended audience only 27 percent of the time and instead was most often viewed by older demographics outside of the desired group.

With confidence falling for the seventh consecutive quarter in 31 of 56 global markets according to third quarter global online consumer confidence findings from Nielsen, consumers around the world are more sensitive than ever regarding their future spending budgets.

From bed to the bus, Portland to Pittsburgh, consumers are embracing all the various video platforms available to them.