National broadcast and cable TV networks aired over 43,700 hours of sporting events in the U.S. last year, according to new statistics released in Nielsen’s report on “The Changing Face of Sports Media.” Nielsen also found that advertisers spent an estimated $7.6 billion on sports programming alone in 2009.

Prior to his panel appearance at the 2010 CES, Scott Brown discussed three screen measurement and why TV is really still the ultimate “killer app” when it comes to reaching people.

Trends in 2009 include a rise in households that have “cut the cord” by trading their traditional landlines for wireless cellular services and an increase in mobile media device usage among a diverse set of households.

A North American snapshot of Nielsen’s Global Economic Current finds the U.S. and Canada with improving consumer confidence, but still hampered by timid spending.

The latest Nielsen/Oxford University survey finds that Asian and Latin American Countries most concerned about climate change, while climate scientists viewed as most trustworthy source of environmental information.

The pathway to Internet profitability for marketers will be determined by the ability to integrate mobile, TV, Internet traffic and advertising data into a holistic, effective multi-strand fabric that blankets the consumer in a traceable, measurable way.

Companies can increase advertising effectiveness by 30-40% if they more closely analyze how well each marketing activity performs for each brand. Eight guiding principles help marketers maximize ROI.

Global consumers are increasingly feeling confident about the economy and their finances. While Asia is leading the rebound, signs point to improved consumer behavior in other parts of the world.

Europe experienced a modest volume growth of 1% in the third quarter, down 0.9% compared to the prior quarter. However, this growth is still ahead of the United States.

On Friday, November 13, Nielsen’s Melissa Davies, Research Director, Healthcare, Online division, will present testimony at an FDA hearing surrounding the pharmaceutical industry and regulations surrounding social media.