On Friday, November 13, Nielsen’s Melissa Davies, Research Director, Healthcare, Online division, will present testimony at an FDA hearing surrounding the pharmaceutical industry and regulations surrounding social media.

If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow?

A Nielsen analysis of a media use study conducted by the Council for Research Excellence (CRE) found that 77% of adults are reached by broadcast radio on a daily basis, second only to television at 95%.

Consumers around the world are expressing more confidence about their personal financial situations, according to the most recent Nielsen Global Consumer Confidence Index.

While there are many motivating factors behind the green energy movement, for the average American “saving money” tops the list according The Nielsen Company’s latest Energy Trends report.

With hopes for a full economic recovery accelerating in 26 out of the 28 major global markets, consumers around the world might be expected to return to their previous spending patterns.

Online grocery shopping is beginning to show resurgence and is poised for substantial growth. From convenience to selection to pricing, discover what consumers want and which strategies work best to keep them engaged.

Working Moms are among the country’s highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly.

With an increasing amount of global buzz proclaiming the emergence of an economic recovery, the Nielsen Economic Current shows definite signs of renewed consumer confidence and sales growth in some countries.

Megabranding can be an effective strategy for marketers to drive growth and efficiency from power brands across related product categories under the right conditions. Executing the strategy successfully involves careful understanding of the brand’s specific equity and leveraging it for competitive advantage with robust marketing support.