On Friday, November 13, Nielsen’s Melissa Davies, Research Director, Healthcare, Online division, will present testimony at an FDA hearing surrounding the pharmaceutical industry and regulations surrounding social media.

Election Day is closing in, and Nielsen provides an update on the ad buys by each candidate in three contentious races in Virginia, New Jersey and New York.

Recently, the FCC laid out its priorities for the wireless industry and the recognition that wireless networks deserve special consideration was very encouraging.

With less than a month to go before Election Day, Nielsen analyzed the ad buys in three of the most anticipated political races this year: New York City Mayor, and Virginia and New Jersey Governor.

President Obama’s recent health care address restored some confidence in his handling of the topic according to a focus group polled by CBS News in conjunction with Nielsen.

As the debate on health care in the U.S. continues, President Obama detailed his vision for health insurance reform in his second address to a joint session of Congress…

Washington D.C. is increasingly drawing in the young and the wealthy, according to Nielsen Claritas. A new demographic spotlight finds that 16 of the top 50 counties where the highest concentration of the young and wealthy live are in the Washington D.C. area.

Roger Entner, Senior Vice President, Research and Insights, Telecom Practice
Over the past few months, the government’s interest in the practice of handset exclusivity has intensified. On the heels of Congressional hearings in July, Verizon Wireless agreed to dial back its exclusive deals with cell phone manufacturers to accommodate smaller carriers. This week the FCC, which has already begun a review of handset agreements, has made the issue a focus of its regular monthly meeting. But no matter what the setting or circumstances, whenever U.S. lawmakers and regulators discuss competition in …

Maggie Gray, Research Analyst, Online Division
When Sen. Edward Kennedy died late on Tuesday Aug. 25, a year after his 2008 appearance at the Democratic National Convention in Denver, news coverage and online discussion began in earnest as soon as the Kennedy family made the announcement.
By the end of Wednesday (Aug. 26) Kennedy attracted nearly 1% of all blog buzz, according to Nielsen’s BlogPulse search engine, and by Thursday morning (Aug. 27), he was the most-discussed person in the blogosphere. His New York Times obituary was also the most-cited news …

Julie Enzweiler, Automotive Research Director, Online Division

Despite the negative online buzz that the Obama administration’s “Cash for Clunkers” program received pre- and post-launch of the program, it appears to have been incentive enough to spur many consumers back into their local dealerships and to the Web to discuss and to research both the rebate and the automotive manufacturers themselves. In the two weeks following the launch, overall buzz for the government program increased 123 percent. However, in the last few weeks we have seen buzz levels begin to decline.