Politics - January 2010

Posted Jan 28, 2010

More than 48 million viewers across 34 million homes tuned into to President Obama’s State of the Union address which was broadcast on 11 networks.

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Global Survey: Concern for Climate Change Cools Off
Posted Dec 6, 2009

The latest Nielsen/Oxford University survey finds that Asian and Latin American Countries most concerned about climate change, while climate scientists viewed as most trustworthy source of environmental information.

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Posted Dec 2, 2009

President Obama made his seventh prime time appearance this year to announce a strategy for U.S. involvement in Afghanistan. The speech was carried live on Tuesday December 1, 2009 from 8:00PM to approximately 8:36PM on 10 television networks.

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Posted Nov 25, 2009

In its first week of publication, Going Rogue: An American Life by former Alaska Governor Sarah Palin was the highest-selling book of the week in the U.S. according to Nielsen Bookscan.

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Nielsen Podcast: The FDA, Pharma and Social Media
Posted Nov 12, 2009

On Friday, November 13, Nielsen’s Melissa Davies, Research Director, Healthcare, Online division, will present testimony at an FDA hearing surrounding the pharmaceutical industry and regulations surrounding social media.

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Posted Oct 22, 2009

Election Day is closing in, and Nielsen provides an update on the ad buys by each candidate in three contentious races in Virginia, New Jersey and New York.

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Considerations Around Wireless Net Neutrality:  The Few Vs. the Many
Posted Oct 12, 2009

Recently, the FCC laid out its priorities for the wireless industry and the recognition that wireless networks deserve special consideration was very encouraging.

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Posted Oct 8, 2009

With less than a month to go before Election Day, Nielsen analyzed the ad buys in three of the most anticipated political races this year: New York City Mayor, and Virginia and New Jersey Governor.

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Focus Group: Obama Inches the Health Meter Forward, but Party Lines Still Split
Posted Sep 10, 2009

President Obama’s recent health care address restored some confidence in his handling of the topic according to a focus group polled by CBS News in conjunction with Nielsen.

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32.1 Million Watch President Obama’s Health Care Address to Congress on TV
Posted Sep 10, 2009

As the debate on health care in the U.S. continues, President Obama detailed his vision for health insurance reform in his second address to a joint session of Congress…

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