Politics - September 2011

Posted Sep 9, 2011

On Thursday, September 8, 2011, President Obama addressed a joint session of Congress with his agenda for creating jobs in the U.S. The speech was carried live from approximately 7:00PM-8:00PM EDT on 11 networks. The sum of the average audience for those networks was 31,439,080 viewers, with a combined household rating of 20.9.

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Posted Mar 29, 2011

On Monday, March 28, 2011, President Obama delivered an address on the status of the American involvement in Libya. The address was carried live from approximately 7:30 PM- 8:00 PM on 8 networks. The sum of the average audience for those networks was 25,636,310 viewers, with a combined household rating of 16.9. The networks carrying the address included ABC, CBS, NBC, TEL, CNN, CNBC, FOXNC, and MSNBC.

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In the Busiest Month for Political TV Ads, Cleveland Rocks
Posted Nov 5, 2010

Last month, American TV viewers were exposed to almost 1.48 million political ads, up from the 1.41 million political ads aired in October 2008 (the last major presidential election year), according to data released today by Nielsen.

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Mid-Term Viewership Up as 35 Million Watch U.S. Election Coverage
Posted Nov 5, 2010

On Tuesday, November 2, 2010 broadcast and cable networks provided coverage of the 2010 mid-term elections. The figure below represents the combined average audience estimate from 9:00pm-11:00pm. The networks include ABC, CBS, FOX, NBC, UNI, CNN, Fox News and MSNBC.

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Posted Oct 13, 2010

An unflattering and off-script take on his gubernatorial opponent helped drive Jerry Brown’s overall on-air and online exposure last week.

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Posted Oct 6, 2010

The two Sunshine State candidates dominate opponents in the midterm election ad wars.

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Posted Sep 10, 2010

Australians’ use of mobile phones to access mobile news sites has reached record levels in the wake of the country’s closest ever election result, according to the latest mobile traffic figures from The Nielsen Company.

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Posted Aug 2, 2010

Nearly five and half million homes – roughly 6.5 million viewers – tuned into “The View” on July 29 to see the interview with President Barack Obama.

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Posted Apr 27, 2010

China’s growth in online advertising continues at a quick pace, reaching 4.06 billion RMB in the first quarter of 2010 – a 52.7% increase over the same period in 2009.

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Posted Jan 28, 2010

More than 48 million viewers across 34 million homes tuned into to President Obama’s State of the Union address which was broadcast on 11 networks.

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