Nielsen’s third quarter survey of mobile users reveals that while only 43 percent of all US mobile phone subscribers own a smartphone, 62 percent of mobile adults aged 25-34 report owning smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent.

During September 2011 Google was the most visited web brand, with 170 million unique U.S. visitors, and the list of Top Brands remained largely the same as the month before with the Ask Search Network overtaking Apple as the 10th ranked brand in terms of total audience.

A new study by NM Incite and Nielsen provides additional context on social mom’s content trends, shopping tendencies and overall social media engagement.

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. Nielsen and NM Incite, drawing upon their vast information on consumer intent and behavior, illustrate the most valuable digital consumers.

New research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.

American consumers are increasingly connected, and our recent survey shows they are increasingly multimedia multitasking.

Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content.

For sports fans, mobile means instant score updates, fantasy sports at your fingertips and connecting with your favorite teams and athletes via social media, all without leaving the stadium, the train or your favorite armchair.

As television becomes more digital social media will continue to play an increasingly important role in how consumers discover and engage with various forms of content, including TV.

New research from Nielsen suggests that, while some individual websites perform very well at reaching an ad campaign’s intended audience, nearly all campaigns are delivered to consumers who are not valued by the brand advertiser.