Online + Mobile - November 2009
Time spent viewing video on social networking sites increased 98 percent year-over-year as the number of online video streams viewed on social networking and blog sites increased 45 percent year-over-year.
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Nielsen fielded its annual holiday retail survey at the beginning of this month to get an understanding of consumers’ holiday shopping plans.
[read more]Nielsen’s Melissa Davies offers a summary of her experience at the recent FDA hearings which focused on how healthcare and pharmaceutical companies can responsibly engage consumers online and through social media.
[read more]The number of people in the UK using smartphones increased 10 percent between the second and third quarters of this year, from 5.6 million to 6.2 million.
[read more]The Nielsen Company today reported October 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
[read more]On November 12, at the NewTeeVee Live event, Brian Fuhrer, SVP and Media Program Leader at The Nielsen Company, weighed in on the need to measure audiences and engagement across TV, the web, mobile devices and more.
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On Friday, November 13, Nielsen’s Melissa Davies, Research Director, Healthcare, Online division, will present testimony at an FDA hearing surrounding the pharmaceutical industry and regulations surrounding social media.
[read more]The Nielsen Company today reported October 2009 data for the top U.S. Search Providers.
[read more]Yield management is an approach to maximizing revenue when a business has a fixed, perishable resource and can segment customers into groups willing to pay different prices for the same resource.
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The launch of the Droid by Motorola–which runs Google’s Android 2.0 operating system–is the latest smartphone to be tagged “a game changer,” and “the iPhone killer.”
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