How often do you notice the ads that appear on your favorite web sites? If you’re the typical Australian, chances are good that you do: one-third of Australian consumers exposed to an online ad are able to recall that ad when asked, and 41 percent are able to link the correct brand to an un-branded advertisement, according to new online advertising effectiveness benchmarks released by The Nielsen Company.

With projected weak holiday sales this season and deal-seeking activities rampant, online retailers have an opportunity to gain share through their own web sites and social media outlets.

When news of the H1N1 flu pandemic hit, concerned consumers turned to the Internet to get educated and raced to the stores to buy preventative, treatment, and sanitizing products at increased rates. The demand is far from over.

The pathway to Internet profitability for marketers will be determined by the ability to integrate mobile, TV, Internet traffic and advertising data into a holistic, effective multi-strand fabric that blankets the consumer in a traceable, measurable way.

In its first week of publication, Going Rogue: An American Life by former Alaska Governor Sarah Palin was the highest-selling book of the week in the U.S. according to Nielsen Bookscan.

With American consumers set to spend less over holidays, many are focused on stretching their dollars as Black Friday, the biggest shopping day of the year, approaches.

Hit digital albums have lost market share to far less popular titles. But hit digital tracks have gained market share over the years.

For consumers in India, the quality of a mobile phone provider’s network is the most important factor when choosing a carrier, according to the latest edition of the Nielsen Consumer Experience Mobile Test Program.

2010 will be huge test, as new realities of consumer expression and cross-platform integration create a powerful new dynamic hovering over the largest single-spot ad spend on record.

The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for October 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 26 percent growth in total streams.