Online + Mobile - October 2009
The Nielsen Company today reported September 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
[read more]With the release today of Uncharted 2: Among Thieves, PS3 fans are getting their hands on the second iteration of the highly acclaimed series of adventure games.
[read more]Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 25 percent growths in total streams and time per viewer.
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Recently, the FCC laid out its priorities for the wireless industry and the recognition that wireless networks deserve special consideration was very encouraging.
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In light of data that measures the relationship between click through rates and ROI, will the online ad world move beyond its longtime fascination with the click through?
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The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?
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Who is viewing your ad online? A basic question often left unanswered. Tracking impressions alone leaves out a critical element in gauging advertising effectiveness—audience delivery.
[read more]In Latin America, sales of mobile phones have had a noteworthy increase in the last years.
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Online grocery shopping is beginning to show resurgence and is poised for substantial growth. From convenience to selection to pricing, discover what consumers want and which strategies work best to keep them engaged.
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Social media has not only changed the way consumers communicate and gather on the Web, but also impacted content discovery and navigation.
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