The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for December 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 13 percent growths in time per viewer.

2009 music purchases in the U.S. were up 2.1% over 2008 figures, marking the second year in a row that sales exceeded 1.5B units sold according to Nielsen SoundScan.

Prior to his panel appearance at the 2010 CES, Scott Brown discussed three screen measurement and why TV is really still the ultimate “killer app” when it comes to reaching people.

Not all content is created equal in the eyes of the consumer. Across countries, demographics and content types, consumers have diverse attitudes about paying for content online.

Trends in 2009 include a rise in households that have “cut the cord” by trading their traditional landlines for wireless cellular services and an increase in mobile media device usage among a diverse set of households.

The iPhone and various Blackberry handhelds dominated the mobile device market, while Google, Yahoo! and YouTube led the way as far as most accessed sites and brands on the mobile web.

Asian Americans are significantly more likely to bank online compare to non-Asian households, with 75.3 percent banking online compared to 67.4 percent of non-Asians.

More than 10 billion online searches were performed in the U.S. during the month of November.

The consumer has entered an age of enlightenment with expanded options for devices, content, and schedules. What does the next 3-5 years have in store? Five key trends will have a significant impact.

Rather than Americans replacing TV with the Internet or a mobile device, they are just consuming more—often simultaneously. Despite the availability of video content on the Internet, TV viewing is up by about 20% over the last decade.