As “brand listening” has now become standard practice, it’s time to go deeper to unlock the value, passion and insight hidden inside the everyday chatter happening outside the context of your brand.

Based on Nielsen buzz data, the consumer sentiment towards Apple’s iPad, while leaning positive, is predominantly neutral as users are just getting their first look at the multitasking device and are considering the value of its features.

The Duke Blue Devils have received the largest percentage of online discussion among the Final Four teams in the NCAA basketball tournament.

Kia Motors was the big winner at the 2010 Nielsen Automotive Advertising Awards, earning the title of Most Effective Automotive Ad of the Year.

We are at the beginning of a new wireless era where smartphones will become the standard device consumers will use to connect to friends, the internet and the world at large.

Despite the fanfare around application stores tied to specific mobile devices such as iPhones and BlackBerries, a new Nielsen survey finds ongoing loyalty to carrier stores.

With Facebook leading the way and Twitter activity on the rise, Australians are rapidly increasing their participation in social media, content sharing and brand interaction.

Nielsen data over the past six weeks shows that “golf” returned as the most relevant topic to Tiger Woods in online conversations.

Americans increased their overall media usage and media multitasking according to The Nielsen Company’s latest Three Screen Report, which tracks consumption across TV, Internet and mobile phones.

On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from the same time last year.