Online + Mobile - May 2010
Choosing a voice service has always been the key factor when choosing a mobile plan, but with smartphone adoption and texting on the rise, consumers may be looking at texting as the anchor service to their bundled plans.
[read more]In April 2007, Social Networks & Blogs accounted for less than nine percent of all UK Internet time, but in three years the sector has grown to account for almost 23 percent of U.K. Internet time.
[read more]In April 2010, more than 133 million unique viewers streamed 9.4 billion videos in the U.S.
[read more]Web users in the U.S. tallied more than 9 billion searches in April 2010.
[read more]The average web user in the U.S. spent nearly 60 hours online in April 2010.
[read more]While television is still the dominant media platform in China (the average home spends 6X as much watching TV as accessing the Internet), nearly half the households in the pilot study went online while watching TV.
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Compared to user activity on social networking sites last year, Facebook and Twitter posted gains of 69% and 45% respectively in the U.S. Globally, the total minutes spend on social networks monthly saw a more than 100% gain over the same time last year.
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As the advertising, Internet, and mobile worlds rapidly converge, we need to shift how we look at these various industries and the metrics we use to describe the potential business.
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American consumers who don’t qualify for a traditional post-paid cell phone plan have driven the growth of the pre-paid wireless marketplace. This segment of the wireless market has grown at higher rates than the post-paid market, in part due to the recent recession.
[read more]Congress passed the Credit CARD Act in May 2009 and now that the law has gone into effect, consumers are confused, ambivalent – and some even angry – about it.
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