On Friday, November 13, Nielsen’s Melissa Davies, Research Director, Healthcare, Online division, will present testimony at an FDA hearing surrounding the pharmaceutical industry and regulations surrounding social media.

The Nielsen Company today reported October 2009 data for the top U.S. Search Providers.

Yield management is an approach to maximizing revenue when a business has a fixed, perishable resource and can segment customers into groups willing to pay different prices for the same resource.

The launch of the Droid by Motorola–which runs Google’s Android 2.0 operating system–is the latest smartphone to be tagged “a game changer,” and “the iPhone killer.”

With gamers expected to rush out en mass to buy Modern Warfare 2 this week, retailers may be just as excited for the release as even the biggest COD franchise fans.

Following Nielsen’s presence at ad:tech, Nielsen’s Pete Blackshaw discussed the power of social media as it relates to the future of advertising and marketing.

Jon Gibs, VP Media Analytics, The Nielsen Company, led a presentation at ad:tech surrounding the shifting media landscape and the search for a unified measurement form, or gross rating point (GRP) across media.

If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow?

Nic Covey, Director of Insights for The Nielsen Company, recently presented and participated in a panel discussion at the European Journalism Centre’s “Innovation in Youth Media and Next Generation Classroom” event.

Despite increased optimism about the economy, the social media landscape indicates that we are in a similar place to where we were this time last year.