Widespread ownership of mobiles is only a fairly recent development in China, but consumers there have fully embraced the technology and in some ways are using it more robustly than their American and European counterparts.

Nielsen’s research reveals that there is a clear progression in the preference for an iPhone among likely smartphone upgraders the more they have been exposed to the iOS.

Smartphones now account for 25% of the U.S. mobile market, up from 23% in the last quarter according to recent data from The Nielsen Company.

Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (a 43 percent increase) according to new research released today from The Nielsen Company.

Growth in consumers’ use of social media is changing the media landscape across the world. In Asia Pacific it has become increasingly important for advertisers to understand what is driving this change and leverage its growing popularity.

In an age where shopping trips are increasingly being replaced with mouse clicks, it’s become vital for brand managers to fully understand the evolving world of eCommerce.

The idea that Baby Boomers aren’t open to new products and technology is a 19th century myth, not a 21st century reality according to new data from The Nielsen Company.

Along with its listing of the top brands and companies on the web for June 2010, The Nielsen Company also found that the average time spent online in the U.S. grew more than three percent compared to the previous month.

More than 10 billion videos were streamed in the U.S. in June 2010, a 1.3% increase over the number of streams last year and nearly a 4% jump over last month’s figures.

Testifying at a public forum of the Federal Communications Commission (FCC), Susan Whiting, Vice Chair of The Nielsen Company, urged the body to tread carefully in evaluating the need for regulating emerging online and mobile video platforms.