The Nielsen Company has prepared a snapshot of the key media usage trends for this demographic segment based on surveys with thousands of Hispanic respondents around the country and in Puerto Rico.

For the first time, MSN/Windows Live/Bing Search overtook Yahoo! as the #2 search engine in the U.S. with a 13.9% share of search volume in August 2010, a 0.25% delta increase from the previous month. Although Google saw little change in its month-over-month search volume, it still dominates the search market, accounting for 65% of all U.S. searches.

Australians’ use of mobile phones to access mobile news sites has reached record levels in the wake of the country’s closest ever election result, according to the latest mobile traffic figures from The Nielsen Company.

According to the latest edition of The Nielsen Company’s Apps Playbook, the average number of apps that smartphone apps downloaders have on their phones is now 27, up from 22 in December 2009.

Nielsen applies a wide variety of methodologies to derive insights from our data, so we’ve taken a more granular look at mobile data from our recent “What Americans Do Online” post.

Smartphones are rapidly gaining popularity in Brazil as recent price reductions have made these devices more accessible to people of all economic levels according to new research from The Nielsen Company.

In July, Google remained the top search site, accounting for over 3 out of five searches (64.2%) despite a slight drop in share from last month.

In its analysis of more than 60,000 mobile phone bills in the U.S., Nielsen details the most talkative (and most “textative”) Americans by gender, age, region and ethnicity.

In many developing markets, inexpensive and available mobile phones serve as a substitute pathway to the Internet. Rapid mobile phone adoption presents “reverse innovation” opportunities for clever marketers who leverage the trend.

Video consumption across multiple platforms is now a global phenomenon. Consumers in all regions are proving their insatiable appetite for video information and entertainment – thus far adding screens to their media mix, not replacing them.