Online + Mobile - February 2011
As in December 2010, the same brands were featured amongst the 10 most popular online in the U.S. in January 2011 except for Wikipedia replacing Amazon (now 11th).
[read more]Advertising spending in Indonesia posted robust growth in 2010, rising 23% to a total of Rp 60 trillion, according to an analysis by The Nielsen Company.
[read more]The Green Bay Packers have more online buzz, but the Pittsburgh Steelers may have more web fans this season according to The Nielsen Company. Football fan discussion of the two teams was measured on blogs, message boards, Facebook and Twitter in the week ahead of the NFL championship game between January 25 and February 1.
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Smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger.
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Young people around the world love their mobile phones, but they use them in vastly different ways.
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How well do consumers understand 4G or its benefits? The Nielsen Company recently fielded a survey to gauge consumer awareness and perceptions of 4G as well as purchase intent.
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From televisions to smartphones, The Nielsen Company provides a view of the device usage and audiences in the U.S.
[read more]In this conversation with Arthur Greenwald for CES Entertainment Matters, Pete Blackshaw discusses the real power – and pitfalls – of consumer engagement in the new mass media.
[read more]According to November data from The Nielsen Company, the popularity of the Android OS among those who purchased a smartphone in the last six months (40%) makes it the leading OS among recent acquirers.
[read more]The Nielsen Company released a list of the most popular media and consumer spending trends in the U.S. for 2010, covering everything from the most popular television shows, to the most liked commercials, book sales, purchasing trends, top mobile apps and more.
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