The significant emotional burden caused by the events at the Fukushima power plant in Japan ignited the attention of Italians who will soon be called on to express their opinion towards nuclear power in a June referendum. In 1987, Italian citizens voted to abolish nuclear power after the Chernobyl nuclear power disaster, but the government wants to return to it.

According to The Nielsen Company’s latest research on mobile applications, most mobile app downloaders are concerned about privacy when it comes to sharing their location via mobile phone.

Women are utilizing new technologies in their own way and are most likely to adopt new technology when it is social and relevant—that is, when it seamlessly improves their day-to-day lives

Online video usage in the U.S. is up during March, rebounding from the declines typical of the shorter month of February.

In the U.S., Google was the most popular website in March 2011, with 152 million unique visitors from home and work computers. Among the 10 most popular web brands, Facebook led in average time spent on site by U.S. visitors.

According to a new report from The Nielsen Company that looks at family dynamics, media and purchasing behavior trends, American households are getting smaller, growing more slowly and becoming more ethnically diverse than at any point in history.

In a recent sit-down interview at the ARF, Radha Subramanyan of NM Incite, a Nielsen/McKinsey company, discussed how social media requires every company to be a “social” company and a “media” company, no matter what their business.

The Nielsen Company recently measured and compared connection speeds on home computers during February 2011 across nine countries and analyzed whether speed affects the amount of time consumers spend online.

The number of U.S. mobile subscribers watching video on their mobile devices rose more than 40 percent year-over-year in both the third and fourth quarters of 2010, ending the year at nearly 25 million people.

More consumers are online talking about fresh and unprocessed foods when it comes to healthy eating, and a segment of health enthusiasts are setting trends on ingredients and spices.