From what people watch to what they buy, behavior across ethnic groups in the U.S. is as diverse as the groups themselves. A closer look at the multicultural landscape by The Nielsen Company reveals how consumers utilize the same resources differently.

Whether due to love of horse racing or mint juleps and big hats, the Kentucky Derby continues to grow in popularity.

With new entrants like the Samsung Galaxy and the Motorola Xoom, the market for tablet computers is heating up in the United States, even though iPad continues to dominate the conversation – and market.

Caretakers. Breadwinners. Couponers. Social networkers. Decision makers. Roughly 34 percent of American households are home to kids under 18, and modern moms wear many hats and play many roles.

According to Nielsen’s latest survey of mobile app downloaders, that is, consumers who have downloaded an app in the past 30 days, if you want to understand the consumer landscape for mobile apps, you have to understand the Apple iOS and Google Android ecosystems.

Even though mobile phones tend to be thought of as personal, it is not unheard of to have other people download apps onto one’s phone.

With new daily deal sites entering the fray on a regular basis, The Nielsen Company took a look at this popular genre, revealing who Groupon and Living Social’s audiences are and what couponers online want.

According to the latest figures, 31 percent of consumers who plan to get a new smartphone indicated Android was now their preferred OS.

The number of Malaysians accessing the Internet hit 41 percent in 2010, a 15 percent increase over the previous year, according to The Nielsen Company’s Mobile Insights Survey.

When it comes to the Royal Wedding, U.S. media outlets have out-published the Brits, according to The Nielsen Company, which analyzed online buzz in the United States, United Kingdom and Australia.