Online + Mobile - November 2009
Jon Gibs, VP Media Analytics, The Nielsen Company, led a presentation at ad:tech surrounding the shifting media landscape and the search for a unified measurement form, or gross rating point (GRP) across media.
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If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow?
[read more]Nic Covey, Director of Insights for The Nielsen Company, recently presented and participated in a panel discussion at the European Journalism Centre’s “Innovation in Youth Media and Next Generation Classroom” event.
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Despite increased optimism about the economy, the social media landscape indicates that we are in a similar place to where we were this time last year.
[read more]The Nielsen Company today reported September 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
[read more]With the release today of Uncharted 2: Among Thieves, PS3 fans are getting their hands on the second iteration of the highly acclaimed series of adventure games.
[read more]Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 25 percent growths in total streams and time per viewer.
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Recently, the FCC laid out its priorities for the wireless industry and the recognition that wireless networks deserve special consideration was very encouraging.
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In light of data that measures the relationship between click through rates and ROI, will the online ad world move beyond its longtime fascination with the click through?
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The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?
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