Online + Mobile - November 2009
Hit digital albums have lost market share to far less popular titles. But hit digital tracks have gained market share over the years.
[read more]For consumers in India, the quality of a mobile phone provider’s network is the most important factor when choosing a carrier, according to the latest edition of the Nielsen Consumer Experience Mobile Test Program.
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2010 will be huge test, as new realities of consumer expression and cross-platform integration create a powerful new dynamic hovering over the largest single-spot ad spend on record.
[read more]The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for October 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 26 percent growth in total streams.
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Time spent viewing video on social networking sites increased 98 percent year-over-year as the number of online video streams viewed on social networking and blog sites increased 45 percent year-over-year.
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Nielsen fielded its annual holiday retail survey at the beginning of this month to get an understanding of consumers’ holiday shopping plans.
[read more]Nielsen’s Melissa Davies offers a summary of her experience at the recent FDA hearings which focused on how healthcare and pharmaceutical companies can responsibly engage consumers online and through social media.
[read more]The number of people in the UK using smartphones increased 10 percent between the second and third quarters of this year, from 5.6 million to 6.2 million.
[read more]The Nielsen Company today reported October 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
[read more]On November 12, at the NewTeeVee Live event, Brian Fuhrer, SVP and Media Program Leader at The Nielsen Company, weighed in on the need to measure audiences and engagement across TV, the web, mobile devices and more.
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