Jon Gibs, VP Media Analytics, The Nielsen Company, led a presentation at ad:tech surrounding the shifting media landscape and the search for a unified measurement form, or gross rating point (GRP) across media.

If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow?

Nic Covey, Director of Insights for The Nielsen Company, recently presented and participated in a panel discussion at the European Journalism Centre’s “Innovation in Youth Media and Next Generation Classroom” event.

Despite increased optimism about the economy, the social media landscape indicates that we are in a similar place to where we were this time last year.

The Nielsen Company today reported September 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.

With the release today of Uncharted 2: Among Thieves, PS3 fans are getting their hands on the second iteration of the highly acclaimed series of adventure games.

Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 25 percent growths in total streams and time per viewer.

Recently, the FCC laid out its priorities for the wireless industry and the recognition that wireless networks deserve special consideration was very encouraging.

In light of data that measures the relationship between click through rates and ROI, will the online ad world move beyond its longtime fascination with the click through?

The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?