Nielsen Online Campaign Ratings measures the true audience of an online ad campaign by combining Nielsen panel data with aggregated, anonymous demographic data from online data providers. Using this unique hybrid approach, Nielsen is able to measure online advertising campaigns of nearly any size, running nearly anywhere on the web.

A new Nielsen advertising fact sheet details ad spend and effectiveness trends, as well as the latest insights on branded entertainment.

The complexity of operating in the Italian marketplace was a clear refrain heard repeatedly during Linkontro, Nielsen’s flagship client event in Italy.

Nielsen congratulates the class of 2011 and takes look at today’s American teen, raised in an age dominated by media choices like never before—from the Internet to cable channels to web connected devices galore.

According to Nielsen surveys and buzz data, consumers are eagerly anticipating Nintendo’s announcement of a new video game console.

In 2010, U.S. online CPG sales reached $12 billion, representing about two percent of all CPG sales. That sales rate is expected to double in four years to $25 billion by 2014. Several market factors and forces are at play making CPG ripe for e-commerce opportunity.

Smartphones and the consumption of mobile data continue to grow in popularity in the U.S. – 37 percent of mobile consumers now have one – and smartphones with Google’s Android operating system (OS) are proving to be the most popular flavor.

Global consumer confidence rose two points in the first quarter of this year to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest in the region and strong-performing Asia Pacific economies.

The Nielsen Company’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too.

From what people watch to what they buy, behavior across ethnic groups in the U.S. is as diverse as the groups themselves. A closer look at the multicultural landscape by The Nielsen Company reveals how consumers utilize the same resources differently.