Nielsen News - September 2009

Will the Beatles Make it to the Rock Gaming Hall of Fame?
Posted Sep 15, 2009

Few can question the legacy The Beatles left on the music world in the 20th century, but will millennial video gamers (most born long after the band’s split 40 years ago) be abuzz with Beatlemania?

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With Smartphone Adoption on the Rise, Opportunity for Marketers is Calling
Posted Sep 15, 2009

The mobile industry is on a fast-track, with massive growth in mobile marketing, advertising and paid-content. But what is really leading this growth is the increase in quality devices and fast, affordable data.

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Multitasking at Home: Simultaneous Use of Media Grows
Posted Sep 14, 2009

The evolution of the three screens that distribute video – TV, Internet and mobile phones – has created challenges and opportunities for consumers, programmers and marketers alike.

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Same-Store Sales Slippage: We Told You So!
Posted Sep 11, 2009

Price cuts are providing consumers with exceptional value, but they are showing up in the form of weakening or declining department, category and same-store store sales trends for many U.S. retailers.

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Focus Group: Obama Inches the Health Meter Forward, but Party Lines Still Split
Posted Sep 10, 2009

President Obama’s recent health care address restored some confidence in his handling of the topic according to a focus group polled by CBS News in conjunction with Nielsen.

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Nielsen: The Young and Moneyed Dwell in D.C.
Posted Sep 10, 2009

Washington D.C. is increasingly drawing in the young and the wealthy, according to Nielsen Claritas. A new demographic spotlight finds that 16 of the top 50 counties where the highest concentration of the young and wealthy live are in the Washington D.C. area.

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Coupon Enthusiasts Drive Up Redemption Rates
Posted Sep 9, 2009

Coupon enthusiasts are the driving force behind exploding redemption rates, according to new findings from Nielsen’s Homescan. Eighty-one percent of the units purchased using manufacturer coupons came from just 19 percent of U.S. households

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Developing a Clear Picture of Affluence in India
Posted Sep 9, 2009

Nielsen’s survey of more than 18,250 affluent individuals across 35 Indian metro areas, initiated a new method of defining affluence.

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OnDemand Online, TV Everywhere and What It Means for Audience Measurement
Posted Sep 8, 2009

When it comes to making television programs available online, many companies are testing the consumer adoption of different business models and the technology required for each.

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DTV Adoption Now Above 99% in U.S.
Posted Sep 8, 2009

99.4 percent of U.S. homes are able to receive digital television signals, a gain of more than a half million homes in the last month. This is a gain of more than 572,000 homes in the last month and 1.8 million homes…

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