If social media and social networks are these all-powerful game changers, shouldn’t they eventually make a newsworthy impact on email, the internet’s original “killer app?”

If you’re in the U.S. and are using a social network like Facebook, Myspace or LinkedIn, chances are you’re more affluent and more urban than the average American.

Working Moms are among the country’s highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly.

Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago.

With a 70% jump in overall reach, the expansion of “All You Can Eat” packages, mobile video had its best year ever… still, challenges remain.

According to data released today by Nielsen’s new radio ratings service, which measures radio listening habits in 51 small and mid-level markets, 18-34 year olds in these markets listen to the radio 21.5 hours each week.

The Nielsen Company and Facebook today announced a multi-year strategic alliance to help marketers better use the Internet to develop and market new products. The first product of the collaboration, Nielsen BrandLift, is designed to give marketers a tool for…

Australia’s advertising sector appears to have avoided the worst of the ongoing shockwaves of the global financial crisis, although the impact on ad spending was significantly more severe across main media in the second half of the financial year…

The 2009 flu season is fast approaching (or has already arrived) and this year, swine flu is expected to figure prominently, but online consumers aren’t yet paying attention. In fact, online discussions about the swine flu have held relatively steady since a spike in April, when federal…

With an increasing amount of global buzz proclaiming the emergence of an economic recovery, the Nielsen Economic Current shows definite signs of renewed consumer confidence and sales growth in some countries.