Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content.

Consumers around the world continue their broad efforts to save money at the checkout counter, but while low prices are important to shoppers, getting a good value for their money takes priority.

As television becomes more digital social media will continue to play an increasingly important role in how consumers discover and engage with various forms of content, including TV.

Nielsen went “under the hood” in China, the world’s leading automotive market, to survey and to better understand what Chinese consumers want when shopping for a new car.

New research shows that advertisers looking to build their brands online will need to look beyond traditional web metrics to determine if their investments are paying off.

Despite overall growth of 5.7 percent for the advertising industry in Q2 2011, ad spending fell in nearly half the world’s key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen’s quarterly Global AdView Pulse report.

Nielsen’s Top 20 Games to Watch reveals the most anticipated games of the 2011 holiday season, with Call of Duty: Modern Warfare 3 the most coveted among active U.S. gamers.

New research by NM Incite, a Nielsen/McKinsey Company, explores the reasons U.S. social media users visit social networkings.

As businesses look for opportunities to grow their companies and gain market share, it is critical that they understand diversity and the emerging demands from consumers.

While the audience size for broadcast primetime remains strong at nearly 200 million viewers, the composition of the programming in the popular 8-11 p.m. time block has changed significantly over the past 10 years.