Nielsen News - October 2011

Social Media and TV – Who’s Talking, When and What About?
Posted Oct 11, 2011

Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content.

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Consumers Around the World Favor Value Over Price
Posted Oct 10, 2011

Consumers around the world continue their broad efforts to save money at the checkout counter, but while low prices are important to shoppers, getting a good value for their money takes priority.

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The Relationship Between Social Media Buzz and TV Ratings
Posted Oct 6, 2011

As television becomes more digital social media will continue to play an increasingly important role in how consumers discover and engage with various forms of content, including TV.

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The Next Generation of Chinese Car Buyers are Looking for Style
Posted Oct 5, 2011

Nielsen went “under the hood” in China, the world’s leading automotive market, to survey and to better understand what Chinese consumers want when shopping for a new car.

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Research Shows Link Between Online Brand Metrics and Offline Sales
Posted Oct 3, 2011

New research shows that advertisers looking to build their brands online will need to look beyond traditional web metrics to determine if their investments are paying off.

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Global Ad Spend Rises 5.7% for Q2 2011
Posted Oct 3, 2011

Despite overall growth of 5.7 percent for the advertising industry in Q2 2011, ad spending fell in nearly half the world’s key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen’s quarterly Global AdView Pulse report.

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Top 20 Games to Watch – Gamers Make Their Holiday Wish Lists
Posted Sep 29, 2011

Nielsen’s Top 20 Games to Watch reveals the most anticipated games of the 2011 holiday season, with Call of Duty: Modern Warfare 3 the most coveted among active U.S. gamers.

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Friends, Following and Feedback: How We’re Using Social Media
Posted Sep 28, 2011

New research by NM Incite, a Nielsen/McKinsey Company, explores the reasons U.S. social media users visit social networkings.

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Report: The Power of the African-American Consumer
Posted Sep 22, 2011

As businesses look for opportunities to grow their companies and gain market share, it is critical that they understand diversity and the emerging demands from consumers.

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10 Years of Primetime: The Rise of Reality and Sports Programming
Posted Sep 21, 2011

While the audience size for broadcast primetime remains strong at nearly 200 million viewers, the composition of the programming in the popular 8-11 p.m. time block has changed significantly over the past 10 years.

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