Nielsen recently analyzed an online CPG campaign geared towards women 25-54 that ran across three ad networks and a women’s interest site. The study showed the campaign successfully reached its intended audience only 27 percent of the time and instead was most often viewed by older demographics outside of the desired group.

Chevrolet, Ford, Honda, Toyota and Hyundai are the finalists for the 2nd annual Nielsen Automotive Green Marketer of the Year award. The award recognizes the brand that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for the automotive industry’s environmentally friendly initiatives.

“Third quarter was volatile and challenging for global economies and financial markets amid stagnant U.S. unemployment figures and a worsening euro zone debt crisis,” said Dr. Venkatesh Bala, Chief Economist at The Cambridge Group, a part of Nielsen. “A recessionary mindset is growing among consumers.”

Audiences and advertisers alike are flocking to Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs.

A new study by NM Incite and Nielsen provides additional context on social mom’s content trends, shopping tendencies and overall social media engagement.

The strong growth in FMCG sales value in 2010 has continued into the first half of 2011, but this is increasingly being driven by inflation as volume growth has slowed down.

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. Nielsen and NM Incite, drawing upon their vast information on consumer intent and behavior, illustrate the most valuable digital consumers.

From bed to the bus, Portland to Pittsburgh, consumers are embracing all the various video platforms available to them.

New research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.

American consumers are increasingly connected, and our recent survey shows they are increasingly multimedia multitasking.