Nielsen News - October 2009
Recently, the FCC laid out its priorities for the wireless industry and the recognition that wireless networks deserve special consideration was very encouraging.
[read more]
With hopes for a full economic recovery accelerating in 26 out of the 28 major global markets, consumers around the world might be expected to return to their previous spending patterns.
[read more]
In light of data that measures the relationship between click through rates and ROI, will the online ad world move beyond its longtime fascination with the click through?
[read more]
The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?
[read more]
Social media has not only changed the way consumers communicate and gather on the Web, but also impacted content discovery and navigation.
[read more]
With consumers looking to stretch their money as far as possible, it’s no surprise that they might be attracted by promotions and sales at their local grocery store.
[read more]
The DOW is up and the Fed chair says the recession is “likely over,” but ultimately, it is the consumer who will determine when the economy is back on track.
[read more]
According to Nielsen’s Global AdView Pulse, which reports advertising across 27 markets, overall advertising expenditures decreased 6.8 percent for the first half of the year compared to the first half of 2008.
[read more]
Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009 according to The Nielsen Company.
[read more]
With the nation seemingly emerging from recession, American consumers remain skittish about spending their money during this upcoming holiday season.
[read more]



