Nielsen News - October 2009

Considerations Around Wireless Net Neutrality:  The Few Vs. the Many
Posted Oct 12, 2009

Recently, the FCC laid out its priorities for the wireless industry and the recognition that wireless networks deserve special consideration was very encouraging.

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The Global Consumer In A Post-Recession World
Posted Oct 9, 2009

With hopes for a full economic recovery accelerating in 26 out of the 28 major global markets, consumers around the world might be expected to return to their previous spending patterns.

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Is The Ad Biz Through With Click Through?
Posted Oct 8, 2009

In light of data that measures the relationship between click through rates and ROI, will the online ad world move beyond its longtime fascination with the click through?

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Global Mobile – Strategies for Growth
Posted Oct 6, 2009

The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?

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Social Media: The Next Great Gateway for Content Discovery?
Posted Oct 5, 2009

Social media has not only changed the way consumers communicate and gather on the Web, but also impacted content discovery and navigation.

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Almost Half of U.S. Supermarket Purchases are Sold on Promotion
Posted Oct 5, 2009

With consumers looking to stretch their money as far as possible, it’s no surprise that they might be attracted by promotions and sales at their local grocery store.

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Is the Economic Storm Over? Consumers Weigh in on the “New Frugality”
Posted Oct 2, 2009

The DOW is up and the Fed chair says the recession is “likely over,” but ultimately, it is the consumer who will determine when the economy is back on track.

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Global Ad Spend Still Down, but Showing Signs of Improvement
Posted Oct 1, 2009

According to Nielsen’s Global AdView Pulse, which reports advertising across 27 markets, overall advertising expenditures decreased 6.8 percent for the first half of the year compared to the first half of 2008.

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Women, Teens, and Seniors Help Fuel 34% Mobile Web Spike
Posted Sep 30, 2009

Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009 according to The Nielsen Company.

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2009 Holiday Season Sales Expected To Be Flat
Posted Sep 30, 2009

With the nation seemingly emerging from recession, American consumers remain skittish about spending their money during this upcoming holiday season.

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